Editorial Team

With an eye on expanding its footprints further and promoting its offerings in general, boutique real estate firm 1-OAK organized a property festival in Prayagraj. Called Natura Property Festival and dubbed as the ‘Biggest Property Festival’ in Prayagraj, the event was organized at Orchard One Hotel at Civil Lines. Attended by more than 150+ channel partners, the festival was a roaring success.

Keeping the title theme as Natura Property Festival, by way of organizing this festival, 1 Oak wished to communicate the intrinsic value proposition of ‘the natural’ in its projects. In fact, Natura is the name of one of the key projects that the company has launched in Lucknow with the others being Atmos and Willow. Buoyed by the enthusiastic reception of its projects by customers in the city of Nawabs, the company is aiming to further expand its presence in North India with Prayagraj being an important destination. And organizing the festival has been the first step in Prayagraj.

“While Lucknowites have seen and experienced what 1 Oak has to offer, we are very excited about our upcoming plans in other towns and cities in the country. And Prayagraj, of course along with others, constitutes a critical stoppage in our expansion journey. The festival was meant to be a platform to showcase what we have done so far while also providing a ringside view of what we have more to offer in the coming months to people of Prayagraj and the neighboring region. In fact, right from the start, our focus has been on transforming the living experience in tier II and tier III cities, where increasing disposable income and ease of living have steadily opened up the luxury housing segment in a major way. Through this festival, we wanted to tell the people of Prayagraj that world-class quality living spaces typically restricted to metropolitan cities are coming to their town too, said Mr Sandeep Katiyar, CEO, 1-OAK.

“The organizing of this festival has been to further reinforce our commitment to bring premium living to more and more tier II and III towns in the country. And Prayagraj has been no exception. Just as we have launched nature-based projects in Lucknow with Atmos being one flagship and spectacular offering, we intend to provide the same sustainable green living spaces combined with ultra-modern amenities to people in Prayagraj and other towns,” said Mr. Abdullah Mushtaq, COO, 1-OAK.

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