Editorial Team

Many of the everyday fashion needs that we take for granted were once rooted in utility, for example, ripped jeans, pants and many more. With COVID-19, wearing masks are now being compulsory in public spaces to reduce the spread of COVID-19, they are quickly becoming an everyday fashion accessory which is here to stay.

Here are a few brands who are encouraging to wear masks amidst COVID-19:

1. Vistaprint India

While wearing masks has been made compulsory in public places for keeping ourselves safe and healthy, Vistaprint India, a leading e-commerce platform for custom printing services for individuals and small business owners, has started a fun contest #Makeyourmaskcontest on social media to encourage individuals to wear masks. As wearing a mask is now mandatory, it’s great to personalise them and wear your identity or communicate a message. The brand has launched personalised Masks on their website, which supports images and text and easy to design in simple steps. Not only are these masks washable but also reusable.

2. Skinella

To encourage a positive attitude towards wearing masks in the community for preventing the transmission of the novel coronavirus, Skinella has rolled out a ‘Best Face Mask This Season’ campaign on social media. The brand has created a customised frame, which will be shared with its Skinderella community featuring contestants and also influencers to upload their selfies wearing a mask as their profile pictures across all social handles – Facebook, Instagram and WhatsApp.

3. Anita Dongre

The designer started a community tailoring initiative to make protective masks to help meet needs amidst the current pandemic. 24 of their women employees from two of their community tailoring units in Charoti and Dhanevari offered their services in creating protective face masks to meet the needs of the community at large keeping all social distancing norms and hygiene measures in mind during this time.

4. Coal India

The company is appealingly sharing socially relevant information to encourage more people to use a face mask to stay safe and healthy. They recreated their logo by putting a face mask on its logo. The new logo is an effort to portray the importance of face masks and its relentless fight against the COVID-19 pandemic.

5. Vivo India

In their digital campaign, the company created a short film by sourcing and leveraging real-life images and stock footage. The film showcases the efforts and resilience of healthcare professionals, sending the message that society should be thankful to them. As part of their initiative, the company has donated over two lakh surgical and N95 masks to support these heroes.

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