India is a nation of many languages and festivals. From Holi, Ganesh Chaturthi, Puja and Vijayadashami to Diwali, most of the startups do not have enough marketing budget for all the festivals. The small businesses, which are testing their strengths in their niche markets, are uncertain of the consumers’ response. With intense competition, small businesses need strong and impactful marketing to scale up their business and compete with the current competition while reaching the right audience. To enable the same, small businesses would require branding units, merchandising designs like stickers, posters, personalised stamps, gift bags, etc. to gear up for the ‘festive season’. Here are a few platforms which help small businesses to shop for promotional merchandise:
1. Vistaprint India
India’s leading e-commerce platforms for customised printing services for individuals and small business owners, empowering them to create an identity of their own. Vistaprint has recently witnessed a strong demand for Visiting Cards, Marketing materials, Stationery, Clothing, particularly from small businesses. Small businesses can opt for this platform to gear up for the festive season. As customers are looking for promotional things to market their business, Vistaprint’s customers are essentially marketers. Hence all their marketing efforts are directed towards marketers.
eJOHRI is India’s first and largest omnichannel marketplace for fine jewellery launched in 2015. Based out of Mumbai, the online facilitator provides a common platform to jewellers to market and showcase their products to a wide customer base in India and abroad via offline and online channels. The platform envisions to empower jewellers and improve productivity & efficiency of the overall industry. To simplify the process of product photography, an otherwise tedious process for retailers, eJOHRI has recently launched eJPHOTO, an app to click and upload high definition jewellery pictures. For consumers, eJOHRI aims to enhance the entire lifecycle of jewellery shopping experience. The platform is addressing the complexities and challenges of online jewellery commerce. It enables customers to choose from a wide range of 30k+ certified jewellery products, from over 200+ jewellers and 300+ stores spread across more than 130 cities pan-India.
Momspresso.com is India’s largest user-generated content platform for moms. The platform has over 500,000 mega, macro, micro and nano influencers that help create positive word of mouth for brands amongst their key target audience that are moms. Moreover, with its presence across English and 9 different regional languages and 90% of content being user-generated, the platform is resourceful in crowdsourcing videos from across the country.
4. Xanadu Realty
A leading real estate B2B consulting firm helps brands to connect with their customers in various ways, from creative campaigns to challenges that help them drive more engagement. During the lockdown, Xanadu Realty successfully created a virtual sales gallery that enabled luxury properties to be sold online via curated experience by the trained luxury sales consultants and has sold 250 units in a month. By breaking the perceived notion that properties can’t be sold online Xanadu has recently hosted ‘The Great Indian Home Shopping Festival’, India’s first online home buying event that has gained so much traction in such a short while by enabling new-age consumers to buy their dream home through a seamless virtual experience. Within 24 hours of the festival’s launch and closing, Xanadu has seen more than 1000 interactions.
A Canada based e-commerce company, has been working closely with MSMEs to help them to strengthen their online presence and to future-proof their presence. As a part of their efforts to support MSMEs during the lockdown when many of the businesses have been adversely impacted, Shopify came up with a range of offers to help small and medium businesses across the country to adjust to the new normal and help them to increase efficiency while selling online. Small businesses can avail this platform for shopping promotional products.