Premium bottled water company Clear Pani has partnered with the upcoming movie Bob Biswas in a new brand campaign. Its objective is to build a powerful recall across platforms and reaffirm the company’s commitment to quality, innovation and exemplary customer service. The campaign features Bollywood star Abhishek Bachchan who plays the lead role in the movie too.
“Bottled drinking water witnesses high demand from the entertainment and travel industry. Hence partnering with a new movie was an obvious choice to expand our reach and build a brand presence. As we leap into the new normal, cinema halls are seeing a surge in footfall. We are confident that it will be well-received by viewers,” said Nayan Shah, Founder&CEO, Clear Pani
The campaign has been conceptualised with Ahmedabad-headquartered Zero Gravity Communications, an integrated marketing agency. The video featuring Abhishek Bachchan is brought to life by precise editing and engaging script. Interspersed with scenes from the movie, it highlights the significance of making clear choices in life.
“Clear Pani is a pioneer in innovation widely known for introducing square-shaped bottles. The campaign aims to build a seamless recall through an appealing script and impactful voiceover. The idea owes to the vibrant team of #ideapeople who went the extra mile to give it a flawless finish,” said Khushboo Sharma, Co-Founder, Zero Gravity Communications.
Clear Pani is a BIS, FSSAI, ISO 22000, ISO 9001:2015 & HACCP- certified organisation with almost a decade of experience in packaging and bottling purified drinking water. These water packages are available in various sizes – i)200 ml ii) 500 ml iii) 1-litre to cater for multiple purposes.
Founded in 2005, Clear Pani Clear Pani is the brainchild of Mr Nayan Shah. Owned by Energy Beverages (P) Ltd., it is headquartered in Ahmedabad with manufacturing facilities in Ahmedabad, Nashik, Durg, Jaipur, Bangalore, Surat, Lucknow, Mumbai, Pune and Delhi.
Clear Pani’s repertoire of clientele includes various industries like hospitals, hotels, airlines, production houses, petrol pumps, automobile showrooms, and so many more like Fortis Hospitals, Air India, Taj, St Regis, Amazon, BMW, Mercedes, Avadh Utopia, PVR Cinemas, Red Chillies, Air Asia, Reliance Retail, Shell and more.