Adjust, a mobile marketing analytics platform, today announced it has launched an app marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a more complete view of the user journey and to make more informed marketing decisions. The first integration to launch will be with the Salesforce Marketing Cloud (Marketing Cloud).
The data integration with Marketing Cloud will enable customers to create a user journey from an email directly to in-app with Adjust’s deep linking technology. This connection will give customers marketing measurement insights to increase installs, revenue, and lifetime value (LTV).
The unique benefits for marketers include:
- Measuring and analyzing where their app users are coming from, and how they interact with their app once it’s installed.
- Enabling customers to add mobile and Connected TV (CTV) data points to their user journey — all in one place — and tackle the challenges of subscription attribution with Subscription Tracking.
- Making analytics actionable by automating campaign workflows.
- Protecting marketing budgets against mobile performance ad fraud.
The initial integration for email campaign and attribution management will help brands optimize their campaigns and increase in-app engagement. It also paves the way for further integrations between Adjust and Marketing Cloud, increasing the strategic value of each. “Adjust is a welcome addition to AppExchange, as they accelerate digital transformation for customers by providing granular measurement and analytics,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”