Editorial Team

House of Beauty is excited to partner with Anastasia Beverly Hills to announce the launch of the 1st Anastasia Beverly Hills (ABH) store in India. Anastasia Beverly Hills (ABH) is the US No. 1 Brow Brand, an iconic Make-up brand and one of the fastest-growing brands in the global beauty industry. ABH is founded by Beauty pioneer, creative visionary and powerhouse entrepreneur Anastasia Soare who is the driving force behind Anastasia Beverly Hills

After a high powered launch on Boddess.com, ABH is now present in all Sephora stores and on Nykaa.com. The customer feedback for ABH has been fantastic and ABH is now set to open the 1st ABH store and salon at DLF mall of India, Noida.

The ABH Store and Salon will be the 1st of its kind make up experience store with Bestselling Brow Products and a Spectacular Brow Bar and Brow Service Area. Customers can get instant Brow cleaning, shaping and ABH signature Brow looks using its patented ‘Golden Ratio Method’ in the BROW SERVICE AREA. The service involves a detailed 5 step Brow routine taking 20 minutes for a complete Brow Service by expert Brow and Make Up artist at the store.

Ms. Ritika Sharma, Founder & Director, House of Beauty, elated by the launch says, “House of Beauty is delighted to open Anastasia Beverly Hills first store in India as a part of its brand expansion plan. With the opening of its first boutique we bring the true, authentic culture and experience of the brand to our consumers. As a brand, we are aware of consumer’s beauty needs in India and we are happy to bring locally relevant assortment of products & services like our Signature Brow Service though this physical space. With the opening of the boutique we take another step towards reaching our consumers and are excited to be in this journey together.”

Starting out as a one-woman operation in a room of Salon in 1997, the brand founded by Anastasia Soare is now internationally reclaimed by many renowned celebrities. She ignited ‘Brow Revolution’ in the beauty industry with her patented Golden Ratio® Eyebrow Shaping method, an exceptional theory of bringing balance, symmetry and proportion to each individual’s face and even debuted on Oprah demonstrating the same in 1998. The brand has ventured into the colour makeup line and brought an evolution with their contour, face palettes and vivid eye pallet ranges.

As a global player of premium and trend setting make-up, Anastasia Beverly Hills stands for the sophisticated, the healthy, the natural. So your shopping experience at the store isn’t limited to just browsing products. There is an opportunity to experience & play, interact with the artists to learn & indulge in many make up services that will allow customers to experiment and have fun with make-up.

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