Angel Broking, one of India’s largest independent full-service digital broking firms, scaled lifetime high average monthly new accounts of over 1 lakh, since the lockdown started on March 20. The increase in client base further accelerated the daily trading volumes the company executed around 2 million trades in a single day on its platform. This has further enhanced Angel’s multi-segment market leadership.
This demonstrates the secure, seamless and superior experience of Angel Broking’s 2+mn satisfied clients. The firm’s strategy of offering a simplified and most competitive pricing structure, through its iTrade prime plan, facilitated better than industry growth in client acquisition. The plan offers its clients an opportunity to avail full suite of broking services including basic research and advisory, absolutely free.
Sharing his thoughts on the milestone, Mr Prabhakar Tiwari, CMO, Angel Broking Ltd., said, “Angel Broking is a digital-first organization, which capitalizes on leading digital tools and platforms across functions with single-minded consumer-centricity. The current nation-wide lockdown is a blessing in disguise to help showcase our digital broking services, as a superior option in comparison to traditional broking firms. Given simplified pricing structure and other value-added services in terms of research & advisory, customers have preferred us over the competition by a huge margin particularly in tier 2 and tier 3 towns.”
Speaking on the milestone, Mr Vinay Agrawal, CEO, Angel Broking Ltd., said, “Angel Broking has transformed the way retail trading is done in India and offers an extensive range of financial solutions. We constantly strive towards optimizing efficiencies of our platform across stages of designing, execution and acquiring customers thereby living up to the promise of being the right partner for new-age traders and investors.”