Editorial Team

On the occasion of Friendships day, Archies, the leaders in the social expression industry, celebrates Friendship’s Day by introducing ‘Harr Rishtey Mei Dosti’, a digital campaign across their social media platforms. The campaign urges people to break the age barriers and extend their friendship beyond age. 

Friendship is one of the purest forms of love that people can express and every relation can turn into friendship and help you nurture. In the build up to Friendship Day, Archies launches a digital campaign to wish their consumers in a unique way. The campaign talks about a young boy whose family recently shifted in a new locality, goes out in search of playmates but unfortunately is asked to leave and play with someone else of his age group. It is then when this young boy’s parents and friends join him to play with the young boy and celebrate the bond of friendship. 

The campaign is a classic example of what children at a very young age face being accepted when it comes to making friends with different age groups. People can be friends at any age and as the campaign reflects, age is just a number to define friendship. On Friendship’s Day, the brand takes the initiative in honoring our forever best friends while crafting emotive stories to honor the Parents-child bond.

Speaking about the campaign, Mr. Varun Moolchandani, Executive Director – Archies Limited, India, said, “Campaign resonates with our brand celebrating relationships that are unforgettable and priceless in our life. This campaign aims to make this friendship day memorable for you with your parents. Through this campaign, we are raising a toast to the friendship with our parents that multiplies happiness, love, reduces our misery, doubles our joy, divides our grief. ”

The brand through the campaign suggests that it is essential for everyone to understand that friendship is not only with your age-group but with anyone who can support, nurture and grow together.

Link for the Video:  https://www.instagram.com/reel/Cgd70SdsUK0/?igshid=YmMyMTA2M2Y=

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