Editorial Team

The inclusive, purpose-driven and most generationally relevant platform Meolaa has announced the launch of the indigenous athleisure brand CAVA on its marketplace. With the introduction of a wide variety of products such as joggers, sweatshirts, crop tops, hoodies and sports bras, the association with CAVA helps enhance Meolaa’s inclusive athleisure category. The partnership will help deliver a unique e-commerce experience for consumers by providing alternatives to fast fashion brands that evoke a sense of mindfulness towards conscious consumption.

Offering over 60 brands and 2000+ products in the fashion segment, Meolaa is bringing the best to today’s conscious consumers. CAVA’s trendy apparel is made with premium, sustainable fabrics integrated with international design trends and comfortable silhouettes. The integration of the brand into this purpose led, curated platform will add value by supporting the fitness and lifestyle goals of Meolaa’s new-age buyers.

With a vision to be known as one of the most inclusive shopping platforms in India, Meolaa currently houses 15000+ products across 6 verticals such as apparel for men and women, home décor, baby products and beauty essentials among others. Meolaa also features marquee fashionable, stylish, premium labels such as Pulp Cosmetics, Dhaaga, Skinvest, Just Herbs, Beco, Origami Good Karma, Indigood, Kosha Yoga Co. and continues to be committed to hosting brands that meet the style and preferences of new-age customers.

Sharing her excitement about the partnership Ishita Sawant, Founder, Meolaa said, “At Meolaa, we have always aimed at integrating purpose-led brands that respect and fortify our shoppers’ experience. Gender fluidity, size inclusiveness and sustainable alternatives are driving today’s next- gen fashion trends. In sync with this thought, we are thrilled to have CAVA onboard with us which caters to the changing demands for athleisure in India through their bespoke trendy designs. Providing such conscious and premium quality apparels under one roof strongly resonates with Meolaa’s overall brand ethos. We are confident that such partnerships will allow us to propagate a conscious-driven shopping ecosystem and a sustainable tomorrow. We look forward to more such fruitful associations which are sure to bolster growth for the community in the future.“

Echoing her thoughts, Ria and Shreya Mittal, Co-founders, CAVA said, “Sustainability has always been at the forefront of the core values we stand for at CAVA. It is a practice that needs to be followed at all stages of business from sourcing materials and fabrics to ethical labour regulations and spreading the message of mindful consumption and elongating product lifecycle. Hence, I think Meolaa is a great fit for us to sell our products as they truly and deeply implement sustainable practices in all aspects of their business. Also, being two young startup founders, it’s great to bounce off exciting ideas we have and work on them collectively in order to achieve growth.”

According to a report by research and markets, the Global Sports & Fitness Clothing Market is set to reach $221.3 billion by 2026. The ongoing health and wellness trend is one of the primary factors that are contributing to this growth within the global sports & fitness apparel market. This trend is prompting consumers to spend on apparel, mainly sportswear and activewear products. The rising level of health-consciousness is encouraging them to indulge in purchasing apparel for gym sessions and personal training, adventure activities and more. This has further created a need for brands like CAVA to offer these category products to the health-focused audience.

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