Homegrown social media networking app MemeChat (MC) known to engineer viral memes, recently launched the meme marketing campaign for the movie JugJuggJeeyo starring Varun Dhawan-Kiara Advani, Anil Kapoor and Neetu Kapoor which crossed 100 crore worldwide. The one month meme campaign successfully engaged with 1,588,260 netizens and garnered 80,000 memes which were made on the Memechat app and were trending on Instagram.
The meme marketing campaign focussed on using the content seeding tool to engineer an organic outreach for the movie. Four meme templates were launched during the trailer launch and movie release with hashtags #MAA BAHU MIL GAYI, #Love is harsh sometimes, #’Yeh sab mere liye asaan nahi hai and #‘I have two sides’. The campaign surpassed the success matrix planned by four times by having a total reach of 10,618,400 and over one lakh average users.
Speaking on the enormous success of the campaign, Agnik Ghosh, COO & Co-Founder, MemeChat said, “Across the multiple meme marketing campaigns led by us, Jug Jugg Jeeyo is one of the most successful campaigns in this year. We all came together to create a clutter-breaking campaign. As the audience itself is creating memes, MemeChat along with its intense number of meme creators has aided in making the meme campaign viral.”
MemeChat has led viral meme campaigns for leading brands like Hotstar, Amazon Prime Video, Moj, Sharechat, EaseMyTrip, McDonalds, India Terrain, Slice, MediBuddy, PVR, NiyoX, MxPlayer, Paytm, Netflix, Zee5 and Codashop. Emerged as one of the most popular homegrown social media networking apps for Generation Z and millennials, MemeChat recently secured more than USD 1 million in its second round of funding led by Beenext, Singapore-based venture capital firm.