Editorial Team

Premium bottled water company Clear Pani has associated with Red Chillies Entertainment for their recent movie release Bob Biswas in a new brand campaign.

The film premiered on 3 December 2021 on ZEE5 and has garnered great reviews and is being loved by the audiences. Its objective is to build a powerful recall across platforms and reaffirm the company’s commitment to quality, innovation and exemplary customer service. The campaign features Bollywood star Abhishek Bachchan who plays the lead role in the movie too.

“As we leap into the new normal, cinema halls are seeing a surge in footfall, thereby generating demand. We are glad to explore synergies with Red Chillies Entertainment to tap high demand in the entertainment and travel industry. It was an obvious choice to expand our reach and build a brand presence. We look forward to a long and fruitful association and are confident that the campaign will be well-received by viewers,” said Nayan Shah, Founder&CEO, Clear Pani

The campaign has been conceptualised with Ahmedabad-headquartered Zero Gravity Communications, an integrated marketing agency. The video featuring Abhishek Bachchan is brought to life by precise editing and engaging script. Interspersed with scenes from the movie, it highlights the significance of making clear choices in life.

“Clear Pani is a pioneer in innovation widely known for introducing square-shaped bottles. The campaign aims to build a seamless recall through an appealing script and impactful voiceover. The idea owes to the vibrant team of #ideapeople who went the extra mile to give it a flawless finish,” said Khushboo Sharma, Co-Founder, Zero Gravity Communications.

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