Editorial Team

Boutique real estate firm 1 OAK promoted by Singapore based Greenfield Advisory Pte. Ltd has launched their much-awaited second project – NATURA – this month at Shaheed Path, Lucknow. An exclusive 272-unit collection of 2.5/3.5 BHKs located in the most hi-tech township of Lucknow, it has been designed by the country’s leading architectural firm RKA. Within just two weeks of its launch, more than 80 units have been sold with one tower having been already fully booked out of the three towers.

NATURA is the second township project of 1 OAK after ATMOS in Lucknow, a project where all units are fully sold out, and will be completed by 2023. With NATURA, 1 OAK takes clean and luxurious living several notches higher replete with all the features marking a modern lifestyle. With an effervescent ambience, the residency while being environmentally self-sufficient and compliant, has redefined luxury for people of Lucknow.

“Our focus has been on transforming the living experience in tier II and tier III cities where increasing disposable income and ease of living has opened up the luxury housing segment in a major way in recent times. NATURA has everything that a family needs today during the pandemic or even the post-pandemic period. With work-from-home becoming more regular and education going digital, the nature of demands of people vis-à-vis their new houses has changed in keeping with the new lifestyle changes. A thoughtfully-planned out luxurious residency that promises premium quality living, NATURA comes replete with amenities and facilities that aim to transform modern-day living even in a relatively smaller non-metro town. We are glad that despite being in a pandemic period, people are investing on homes. And with government/s encouraging home-buying by way of reduction in home loan interest rates, stamp duties, CLSS schemes etc coupled with more realistic pricing regime, more promising times are on the horizon for the sector,” said Mr Sandeep Katiyar, CEO, 1 OAK.

NATURA is providing greener homes with a view to address the need for healthier and cleaner ambience. While kitchen/terrace garden makes for healthy eating, the provision for a performance studio will suit the needs of creative professionals or even kids. Some of the nature-Inspired amenities include EV Charging, Solar Panel, Rain Water Harvesting and Herb Garden, among others. Combined with Performance Art Studio, Open Badminton Court, designated Cricket playground, Doctor-On-Call, Wifi Zone, Cafe, Pet Wash Zone, Car Wash Zone – all as per international standards while also accounting for the changed Covid-driven lifestyle, the residency adds a new chapter to healthy and luxury living in the city of Nawabs.

Mr Abdullah Mushtaq, COO, 1 OAK said, “We have identified a glaring gap in the quality of offerings for people living in smaller cities and that’s why we came up with our maiden project ATMOS in India and now NATURA. And the success of both the projects have made us believe that people in tier II and tier III cities are longing for quality living spaces. We are planning to come up with another project in Lucknow and one in Ayodhya.”

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