Editorial Team

At this time when the entire world is slumped by a COVID-19 pandemic, safety measures are taken worldwide and social distancing are hampering businesses. Startups have experienced huge impacts no matter how established they are. This is prompting them to re-look at their business strategies and different ways to maintain the steady growth of their Business.

While everyone is talking about the economic slowdown and financial setbacks, there are startups who have seen a surge in numbers by changing their business and marketing strategies and with the help of associating with different brands.


A technology startup, DotPe provides neo digital transformation and commerce solutions to restaurants and F&B brands. By offering its QR code & WhatsApp based SCAN-ORDER-PAY solution, direct communication & digital ordering management technology to them, it can assist food courts to ensure streamlined business operations while following the social distancing norms and make customers feel safe through minimal human touch while ordering and settling the bill. Dotpe enables offline merchants/retailers to digitise their store in a matter of a few minutes and start accepting contactless orders.


a smart parking start-up has introduced a tech-driven social distancing solution for malls. The newly-launched solutions are aimed at preparing malls for reopening this June 8th and ensuring maximum safety while searching for a parking spot. This app will enable the mall personnel to check-in and out of customers as well as track and check body temperatures. Customers will also have to scan a QR code before entering or leaving a shop, which will help keep a real-time check on the number of footfalls in each store.


Promodome is a full-service Advertising Agency based in Delhi. driven by two principal strengths: Creative and Media. Promodome helped startups to change their marketing strategy and grow their business even at the times of COVID-19. Promodome Communications is driven by a team of highly dedicated professionals with years of experience behind them in growing and nurturing brands.


Shopmatic is a Singapore-based technology firm that provides eCommerce solutions to small businesses and individual entrepreneurs. Launched in 2014 with an objective to empower millions of aspiring entrepreneurs with a digital footprint, the company recently partnered with Singapore-based retail management solutions company Octopus to disrupt the retail market in Asia-Pacific with a suite of services to address the gaps that exist for offline businesses in going online.


India’s self-drive mobility platform, Zoomcar, is ensuring that mobility-as-a-service is available for anyone who needs it.  While Zoomcar grounded its fleet in accordance with the government’s shutdown order, the company was utilising select vehicles to ensure emergency mobility for the frontline workforce, including bankers, healthcare professionals, and delivery executives. Zoomcar had partnered with various organizations that are considered essential in this lockdown period to ensure their employees are provided with a safe commuting option. Zoomcar aim is to ensure deliver cars in a safe condition to the customer.

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