Adding to its already widely innovative (yet traditional) menu of Biryani comprising its Dum Baked offerings and the Truffle Oil Biryani, the Mumbai-based Charcoal Eats is launching India’s first plant based Chicken Keema Biryani.
And no, this is neither a typographical error, nor an oxymoron. The 100% plant-based Chicken Keema Biryani is aimed at discerning consumers who love the taste of meat, but want to consciously cut down on their meat consumption for ethical, religious, environmental or health reasons. The offering is also to encourage vegetarians to experience the taste and texture of non-vegetarian food, without having to eat an animal. Further, given the fact that the majority of people who eat plant-based meats worldwide are not vegans or vegetarians, this Biryani allows omnivores who want diversity in their diet with plant based options without compromising the taste or the texture of non-vegetarian food.
This exquisitely flavoured biryani has the taste, texture, mouthfeel and bite of a “real” chicken. This creation resolves the age-old question of whether a biryani can be vegetarian with a resounding “Yes”!
Charcoal Eats has partnered with Blue Tribe, a pioneer in plant-based meat products in India to jointly develop this tasty and deeply comforting dish.
While it has taken years of experimentation (and tens of millions of dollars), only recently plant-based meats have started to become competitive with the animal-based meat products in terms of taste, price, accessibility and ease of use.
They have health benefits too. Plant-based ingredients are a source of vitamins, minerals, and antioxidants. Research indicates that plant-based diets can be beneficial for weight management, diabetes, and the microbiome. Research also suggests that they may help prevent various health issues, such as hypertension and cardiovascular disease due to its inherent low cholesterol and sodium levels, and high fibre content. All without compromising on the taste and the experience of non-vegetarian food.
Plant-based meat could also be a sustainable answer to global food security and addressing environmental concerns with respect to raising animals for consumption. Producing meat requires huge amounts of resources: water, crops and land. Further, the meat industry is the largest source of greenhouse gas emissions (GHG) in the world, according to the United Nations.
Consumers across age, location, income and education levels are realising the benefits of plant-based meat – not only for themselves, but for the planet. Giant food companies are rolling out meat alternatives globally. And recognising this, major global meat producers are investing significantly in plant-based alternatives.
In short, plant-based meat is an idea whose time has come, and is here to stay.