Cofsils, a leading brand under Cipla Health Ltd., offering a comprehensive solution for sore throat and cough related issues, has rolled out a new ad/short film for Cofsils Gargle. The film aims to educate viewers about the role of Povidone Iodine in early clearance of infection in the throat while inciting them to include it in their de rigueur hygiene regime consisting hand washing, wearing a mask, sanitization etc. Cofsils gargle’s scientific formulation involving povidone-iodine 2%w/v effectively kills 99.9% germs has anti-viral, anti-bacterial, and anti-inflammatory properties.
The film showcases a real life scenario of how this pandemic has made every woman/mother in the house extra cautious about her and her family’s health and safety. Moreover, during the monsoon season, people are prone to catching cold and flu faster. Therefore, it is essential to take every possible precaution at home to fight early symptoms of cold and keep off health complications. On the same lines, the film emphasises on making ‘gargling’ with Povidone Iodine gargle an essential daily routine for every member of the family, to fight any viruses/pathogens that could cause throat irritation.
Commenting on the film, Mr. Shivam Puri, CEO Cipla Health Ltd. said, “Cofsils ensures that people’s lives are uninterrupted by bacterial & viral infections by providing them quick and effective relief. In the current pandemic, gargling with Povidone Iodine is an important throat hygiene routine to safeguard ourselves from most infections. Through this film, we wish to educate everyone about the benefits of gargling as a critical aspect of preventive care.”
This advertisement was created by Spotlight Films and will be showcased across various digital and social media platforms.