Editorial Team

R for Rabbit, one of India’s most loved and prominent baby products brands, today raised funding of INR 400 million from Private Equity firm, Xponentia Capital Partners. The capital will primarily be directed towards strengthening the company’s brand, scaling distribution and operations in the domestic market, enhancing the existing product portfolio and introducing new categories of products.

R for Rabbit has a pan-India presence and a diverse range of baby products, including Baby Gear, Ride-Ons, Nursing & Feeding Range, Activity & Bathing toys, and many more. Founded by the entrepreneur couple Mr. Kunal Popat and Mrs. Kinjal Popat, the company focuses on developing safe baby products that meet international quality guidelines at accessible price points. It was after the birth of their daughter Aarna, that they observed a huge gap in the design and quality of the baby products available in the market, and R for Rabbit was conceptualized to fill the space of a high quality, “Designed in India” baby products brand.

Prioritizing safety and sustainability, the brand believes in making the parenting experience fun, safe and simple while delivering a comfortable lifestyle for the healthy development of babies and children. The company has developed innovative products suited to Indian tastes and requirements, embedded with world-class safety standards and technology. The four fundamental aspects that embody the brand include: Certified Safety Standards, Innovation, Robust Quality and Excellent Customer Service.

Mr. Kunal Popat, Founder, R for Rabbit said, “In the last seven years we have successfully managed to create a strong base of 1.5million loyal customers. We have also developed a deep understanding of the baby products market and have been consistently delivering safe and innovative baby products resulting in the trust among the new generation of “smart” parents. Now we endeavor to accelerate our growth with the support from Xponentia. With this funding, we aim to strengthen our brand, increase our consumer reach and enter into newer product categories. We also aim to continue providing the best quality products to our customers and meeting their expectations by keeping our design and quality in sync with the International standards.”

Mr Devinjit Singh, Founder & Managing Partner, Xponentia Capital Partners said, “We are delighted to partner with the husband-wife team of Kunal and Kinjal Popat to build R for Rabbit into a loved and trusted baby products company that caters to the tastes and demands of Indian parents and children, while meeting international standards of quality, safety and sustainability. We believe this is currently a gap in the Indian market, and the company is well positioned to establish leadership in this growing segment of the market. Xponentia looks forward to partnering with Kunal and Kinjal to build a top class management team, build further consumer awareness, improve reach and access, and add to their product portfolio as they continue to deliver on their promise to consumers.”

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