Editorial Team

Shobitam Inc is a global direct-to-consumer online platform for ethnic fashion, with sarees, blouses, gowns and fashion jewelry. Based out of USA and India – this leading ethnic brand has tens of thousands of customers globally, has shipped to over 40+ countries and received over 4500+ 5 Star Customer Reviews.

The fast-growing brand is not only democratizing ethnic fashion globally but also making a huge difference for the several hundreds of weavers and artisans involved in India by providing them employment. The second-largest employment sector in India after agriculture is the handloom industry. Most of the traditional handloom weavers and artisans Shobitam works with are struggling along the poverty line. This start-up brand believes in a mantra to ‘Look good, feel good and do good.’

A former Microsoft executive and founder of Shobitam, Aparna Thyagarajan says, “We are launching various unique collections of Shobitam on Amazon India crafted by our talented weavers and artisans from over 20 cities in India. The traditional practice of making such beautiful handwoven sarees is loved globally and we deliver SILK MARK CERTIFIED quality with world class customer experience. We are getting excellent response from USA, UK, Canada, Malaysia, Singapore, Australia and hence we thought to tap Indian market by launching on Amazon. We look forward to delighting our Indian customers with the unique Shobitam experience”.

Shobitam got pilot launch on Etsy which is a global e-commerce company, and since then it has grown 300 percent in the last two years and made over Rs 9 crore in revenue. Recently the firm raised $1.5 million in a seed funding round from Hearth Ventures and leading angel investors.

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