Editorial Team

LeadSquared, an end-to-end sales execution platform enabling more than 1500 brands globally, has helped bring about a 30x increase in weekly customer leads for Gurgaon-based SMB digitalisation startup DotPe. LeadSquared was the tech partner of choice for DotPe’s scalable business requirements, delivering an efficient CRM platform that can help track client conversations, monitor teams, and follow up on potential leads.

DotPe offers convenient templates for digital catalogues, pioneering the offline to the online digital transformation of a range of small and medium brick and mortar businesses, as well as FnB mega players, all over India. From easy-to-use commerce and payments platforms to integrated delivery solutions, the company offers a range of services to manage the entire customer journey, enhance customer engagement, and power sales, without the need to build a website from scratch. In addition, DotPe also offers a Digital Showroom that helps businesses open a digital storefront in under 15 seconds.

Currently, DotPe provides delivery services and a payment platform along with digital catalogues. They have also launched their digital showroom platform for businesses other than restaurants and small grocery stores. In the past year, they have helped many food outlets digitize their business. With the help of a multi-channel approach that captured campaign leads from various social media platforms and Google Ads, LeadSquared automated the entire lead management process for DotPe. Post the integration of LeadSquared, the conversion rate doubled, from 4.6% to 8-10%. Their platform now has marque brands such as The Big Chill Cafe, Taco Bell, Social, and 75 lacs+ other businesses onboard.

According to Aniket Roy, Head of Inside Sales, “Brick and mortar shops find it tough to compete with the big retailers online. The few businesses that went digital with giants such as Amazon lost a lot of their margins. With DotPe, we wanted to ensure that small businesses would enter the e-commerce marketplace conveniently and profitably.”

DotPe’s in-depth product makes processes convenient for dine-in joints with their QR code menus, split table options, and payment portals. LeadSquared’s efficient automation has helped DotPe increase quality engagement with their prospects which boosted their growth. Managing all their activities on a single platform helped them simplify their sales process.

“With the help of LeadSquared, we have been able to leverage data and technology to drive revenue. It has completely freed up my bandwidth for more productive tasks that’ll help us scale up and bring new updates for our users,” he added.

Mr Nilesh Patel, CEO and Co-founder of LeadSquared, said, “our partnership with DotPe is really exciting, and we’re glad that it has benefitted them by improving their onboarding process.”

He also added, “The pandemic has made the offline mode of business tough. At LeadSquared, we aim to make the digitization journey convenient and super-efficient for all the businesses that we work with. In a sense, our aim and DotPe’s vision align well together. We hope that our contributions in this partnership continue to help many businesses that are venturing into the e-commerce marketplace.”

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