e-Ashwa® Automotive Private Limited, one of the leading and fastest-growing electric vehicle manufacturing brands in the country, has announced the launch of a wide range of electric vehicles under its own brand e-Ashwa®. With this, e-Ashwa® will be selling its own branded EVs in the market at all its retail network of 630 Plus exclusive outlets across the country under both B2B and B2C categories. As part of this launch, e-Ashwa® has launched 12 models of electric 2-wheelers (electric scooters) and 8 models of electric 3-wheelers (e-rickshaws, e-auto plus other type of 3-wheelers).
With strong EV demand, penetration in smaller markets and favourable policies by the Central and various governments, e-Ashwa® decided to launch its own set of electric vehicles. The company will sell its branded products under its existing 630 Plus exclusive retail stores as well as through franchisees across the country. Under electric 2-wheelers, e-Ashwa® has announced various models in the low-speed electric scooter category to suit different needs of customers.
Under electric 3-wheelers, e-Ashwa® has announced different models in both passenger 3-wheelers and cargo 3-wheelers to suit different requirements of auto drivers and small businesses who can choose from a wide range of products available. These 8 models of 3-wheelers will be in e-Rickshaw, e-Loader, e-Auto, e-Food cart, e-Garbage cart, e-Fruit and vegetable cart, e-Cargo cart and e-School Van categories.
Speaking on this important milestone of launching its own EV products in the market, Vikas Gupta, Founder & CEO, e-Ashwa® Automotive, said, “We are delighted to announce the launch of our own electric vehicles brand in the market under our own Registered Brand e-Ashwa®. e-Ashwa® has grown multi-fold in the last 2 years and with the launch of our own EV products, we aim to strengthen our leadership position in the market as a serious EV player and tap the untapped markets.”
For the last 3 years, e-Ashwa® has been selling EV products in the market of other available brands under strategic tie-up with them and has recently setup its state-of-the-art manufacturing facility in Ghaziabad with 150+ team members from research & technical background. Till date, it has sold over 6000 EV products under different categories – e-scooters, e-motorbikes, e-rickshaws, e-auto, e-loaders, e-food cart to e-garbage vehicles.