Editorial Team

Ecommerce aggregator Evenflow today announced that Rusabl, a sustainable brand in personal care and home & kitchen that it acquired last year, has witnessed a three-fold jump in its sales in first quarter post its acquisition.

Founded by Utsav Agarwal and Pulkit Chhabra in early 2021, Evenflow is an aggregator of third party sellers on marketplaces that acquires homegrown brands across categories and helps those scale-up to become stronger brands within a few years.

Rusabl was Evenflow’s second acquisition and the vision for the brand is to make it India’s most affordable sustainables brand cutting across the consumer lifecycle in home & kitchen, travel and essentials. Kitchen alone is a INR 10,000 crore market only in ecommerce and Rusabl is looking to ride that wave aggressively.

The brand has not only grown three-folds in a quarter but it targets to be a Rs 50 crore brand over the next 36 months. Rusabl is majorky present on Amazon and recently it got launched on Flipkart and CRED as well.

‘We’ve learnt extensively with Rusabl, from optimum performance marketing strategies, new launch planning, portfolio expansion and platform expansion as well, within three months. The way the brand is scaling gives us confidence to have extremely ambitious growth targets for it across platforms. We’ve managed to scale the brand keeping it profitable at 12% EBITDA, which in itself feels like a feat. We are targeting an 8x growth by March 2023 and are certain to achieve it.’ says Utsav Agarwal, Co-founder and CEO, Evenflow.

Rusabl started with the product portfolio of bamboo toothbrushes, steel straws, produce bags, cutlery sets among other verticals, and since December has been bullish on building home & kitchen as a category. It launched bamboo chopping boards in December which has become one of the top sellers in kitchen tools. Rusabl also launched bamboo kitchen towels which is already seeing steady growth and great traction. Both the launches are in the top 50 in their respective categories on Amazon.

In March, an entire bamboo towels range also got launched under the brand where it seeks to build its home furnishing portfolio. The brand is scaling fast and seeks to build a portfolio to give consumers great options of sustainable products at an affordable price point.

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