EnableX.io, Asia’s leading cloud communication platform provider is enabling etailers by providing business intelligence through Facial Recognition and Emotion Analysis with its solution – FaceAI. The growing era of innovation and convenience-driven by the risk of COVID-19 transmission via face-to-face or in-person experiences has posed a new challenge for customer-facing businesses. To address this challenge, FaceAI by EnableX.io equips etailers to conduct live video-stream shopping backed by advanced business intelligence that captures customer’s emotions and helps offer the right products to them.
The next four weeks will be a high-profit-generating business cycle for eCommerce companies, with cumulative sales expected to reach $6.5 billion. Businesses are betting big on digitalization to scale up the festive season sales and the just-in-time offering by EnableX.io will prove to be a game-changer for companies in India.
By using FaceAI technology, businesses can detect shoppers’ gender, age, emotions, and so much more in real-time, thereby offering them the most suitable products. Moreover, they can display targeted and relevant ads and promotions that are based on the shoppers’ demographic, mood, and emotion, providing precision marketing opportunities that help businesses to stay relevant, effective, and optimized during this period.
Pankaj Gupta, CEO & Founder, EnableX.io stated, “India’s e-commerce industry witnessed a surge of 31% in the last quarter i.e Q3 2020, as compared to the same period last year. The COVID-19 pandemic has induced the rate of technology adoption in the retail sector. While technology was an enabler, it graduated to become a necessity for both retailers and consumers as a result of the pandemic. Through FaceAI solution, We aim to leverage technology in ensuring a contactless and smart shopping experience for this year’s festive season. FaceAI not only enables businesses with deep insights into the emotional impact of each conversation, but helps provide smarter, more contextual, and dynamic customer engagements.”
Using FaceAI, businesses and developers can easily integrate emotional intelligence into any application, website and digital displays using the AI HTML5 browser-side SDK. Ensuring GDPR compliance, all the AI processing is done on the device with no personal data, images, or videos shared with the centralized EnableX.io server.