Editorial Team

EnableX.io, Asia’s leading cloud communication service provider, today announced its partnership with Preksh, India’s leading AR/VR-enabled Visual Marketing Solutions provider. The partnership complements Preksh 3D online retail storefronts with a proactive video chat feature, allowing retailers to instantly address shoppers’ queries, the way it happens in brick and mortar stores.

The partnership would allow Preksh retailers to offer a comprehensive, enhanced online shopping experience to their customers through each stage of their buying journey. Shoppers could now easily navigate online, view products through 3D graphics-rich content, and also visually interact with the brand representatives or sales agents for any kind of support or assistance, before actually putting the items in the cart. This would ultimately help businesses to increase sales and reduce their cart abandonment rate.

Commenting on the development, Pankaj Gupta, CEO & Founder, EnableX.io, said, “With more and more consumers now resorting to online shopping, video-powered experiences have started to gain increasing traction amongst businesses and consumers. Video adds a personalised touch to the overall online shopping experience, which has become a key requisite in today’s buying process. We are excited about our partnership with Preksh & look forward to taking the online shopping experience to the next level with Preksh’s cutting edge platform.”

According to MA Kodandarama, Founder & CEO, Preksh Innovations, “At Preksh, we are always committed to creating new, enriched online shopping experiences for our customers at any given point of time. The changing trend is that customers are now increasingly getting accustomed to the idea of shopping through visual realities and experiences, and therefore our partnership with EnableX.io is a crucial step for us. Earlier, by allowing them to preview and virtually experience the products in a distinct, realistic manner, we were able to partially aid our customers in their buying decisions. However, human interaction with the brand representative was missing. With EnableX.io advanced APIs, we are now able to provide our customers with better, enhanced experiences. The overall integration has been seamless and we look forward to a long-term association with EnableX.io.”

Over the years, EnableX.io has been rapidly expanding its sales presence across the Asia-Pacific region, witnessing significant growth amongst the Service Providers, System Integrators, Independent Software Vendors, and enterprise customers.

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