Having received a great response since its inception in India, Miniso — Japanese-inspired lifestyle product retailer — has unveiled yet another exclusive outlet in the capital city at Pacific Mall, Tagore Garden. The exclusive store at Pacific Mall Tagore Garden will offer high-quality household goods, cosmetics and food at affordable prices. The store at the mall houses a wide variety of more than 6,000 products that include an extensive range of plush toys, electronics, cosmetics, perfumes, bottles, bathroom accessories, artificial jewellery, and much more.
Founded by CEO Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions since 2013, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico. The Japanese-inspired brand crossed the 150-store mark in September 2020 and has shown no signs of slowing down expansion in the country. Miniso will run several promotions on various product categories in October to accompany the store launch. “It is a proud moment for us that we are giving international experience to our patrons. People in the region are always get attracted to the fine shopping experience that our mall offers. We are doing every bit to maintain our novelty factor. We assure the customers that Pacific Mall will always live up to their expectations,” Abhishek Bansal, Executive Director, Pacific Mall.
Miniso targets to provide an in-store healthy ambience to its visitors due to the store’s launch amid pandemic. The store has also adopted all mandatory measures to offer customer safety. For the first time in India, the new Pacific Mall store introduces Miniso’s next-generation experience store concept along with its signature classic red and white branding that has a clean, simple design.
In 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s Palace Museum, releasing playful crossover products that have been hugely popular with our shoppers.