India’s fastest growing fantasy sports platform, Fantasy Akhada, organized one of the biggest activations in the Fantasy Sports Industry. They took their top users and influencers to a first-ever international trip to Dubai for a three-day trip. The company sponsored multiple interactive engagement activities during this period leaving the participants mesmerized.
As a one-of-its-kind initiative in the fantasy sports space, the Dubai trip highlighted the importance of customer centricity for Fantasy Akhada. The finalists included the top three Fantasy Akhada Champions from the Aug – Oct 2021 period. In addition to these, there were three Fantasy Akhada Legends from the Indian T20 League, and the winner of the Fantasy Akhada Pehelwaan scheme – an initiative which rewarded the user who had the most referrals between the 25th September to 25th October 2021. The other five finalists included three influencers from Telegram channels and two from the other social media platforms.
The brand’s innovative approach unfurled multiple engagement activities for the finalists. It included a Limousine ride and a Yacht party that took them to Dubai’s three major tourist attractions. The finalists also got the opportunity to watch a LIVE cricket match. Another highlight of this trip was a half day tournament organized between the employees, users and influencers at an Indoor Cricket Venue.
Mr. Amit Purohit, Founder – Fantasy Akhada, said, “The Dubai trip was a huge success. We wanted to give our users an exclusive experience to celebrate their enthusiasm for sports and respect their loyalty towards our brand. It was the first-ever international travel experience for most of them. They were thrilled when they got the news. In fact, some of them didn’t even have a passport before this trip and could not believe that this was happening to them. It was an important event that brought these sports enthusiasts together, where they shared their love for sports. We have always maintained that driving sports engagement among users is our key agenda and customer centricity is what we differentiate ourselves upon. Keeping these two principles in mind, the idea was to give them an experience that they have never got before and a trip they will remember for the rest of their lives.”
Burgeoning its presence with increasing participation in the fantasy sports space, Fantasy Akhada aims to enhance engagement in sports enthusiasts. The user-friendly platform is gradually becoming a go-to destination with multiple gameplay options for Fantasy Cricket and Fantasy Football.