The festive period is indeed important to Indian sellers & brands, nearly three in five Indians are excited about the upcoming festive season sales with nine in 10 planning to make a purchase during this time as per a recent survey conducted by adtech firm The Trade Desk and YouGov The previous year’s digital engagement of brands with consumers had proven fruitful despite the challenges of the pandemic year. Many D2C brands joined the digital bandwagon as It is an ideal time for brands to capture the attention of their loyal customers along with potential customers. Several strategies are activated to retain the virtual traction and keeping their brand game strong throughout the year.
Here are five platforms empowering digital brands to make the most out of the festive season.
ANS Commerce – ANS Commerce is India’s number one full-stack enabler helping brands sell online. Since its inception in 2017, the brand offerings include brandstore tech, performance marketing, marketplace management and warehousing & fulfilment. Helping brands acquire consumers, power brandstores, and jumpstart marketplace operations in no time. With ANS, brands can offer fast & reliable order fulfilment to the marketplace & brand store consumers. Extensive experience across product, e-commerce, retail, and marketing helps the brand achieve higher cost-efficient sales and substantial brand differentiation. The company works with over 100 brands in fashion & lifestyle, beauty, FMCG, D2C domain and adds to this number every month. By the end of 2021, the platform is looking to exit with over 150 brand partners. Some of ANS Commerce’s key partner brands include Vero Moda, Jack & Jones, Bath and Body Works, ITC, Nivea, Bikanervala, and CEAT.
Shopmatic – As an e-commerce solutions provider, Shopmatic brings several elements of the e-commerce landscape onto a single platform to help SMEs and individual entrepreneurs take their businesses online. During the COVID-19 lockdown, Shopmatic introduced tailored solutions for India’s Merchants, enabling them to create an online presence with pre-developed catalogues to help them create web-stores easily without the need for technical know-how or design experience. The platform also offered easy inventory management, secure and instant online payments, contactless delivery, and self-pickup options. With Shopmatic’s tech-centric solutions, shop owners are able to use their phones to track inventory, sales, orders, customers, and more. Entrepreneurs and businesses can choose from four different e-commerce solutions on the platform – Chat selling, Social selling, Marketplace selling, or selling through Web stores. Customers can choose the solution that best suits their needs.
Shoptimize – Shoptimize powers the growth of D2C brands. It is a SaaS company with a verified ecosystem of technology providers, logistics partners, and branding agencies — all to enable businesses to sell online.They work with brands to set up and grow their D2C sales through proprietary e-commerce and growth platforms. The platforms leverage the power of machine learning to identify and execute growth opportunities. Pune-based Shoptimize provides SMBs and large businesses with an out-of-the-box D2C ecommerce platform that comprises features to create online stores, integrate payment gateways, generate traction on social media, and manage catalogues and content, and more.
Ace Turtle – Ace Turtle is a technology-driven platform company that provides direct to consumer web commerce solutions for leading Retail Brands. Ace turtle, with its proprietary platform, integrates online and offline retail channels automating and optimizing Omni-Channel fulfilment. The platform provides brands with a single view of inventory. It helps reduce the costs and complexity of Omni-Channel transformation for brands through automation by intelligent use of data. Ace turtle’s solutions are currently used by brands such as Ray-Ban, Puma, Max, Arrow, Flying Machine, Ed Hardy, US Polo, Fossil and more.
Shopify – The all-in-one commerce platform to start, run and grow a business online shopify is a platform that allows anyone to set up an online store and sell their products. Merchants can also sell their products in person with Shopify POS, whether you sell online, on social media, in-store, or out of the trunk of your car, Shopify has you covered. They also help businesses with online marketing efforts, search engine optimization and other features to help the business grow.