Frangipani, a popular kidswear label has raised series A funding from G.O.A.T Brand Labs. Frangipani, a Mumbai-based kidswear label, preferred by many Bollywood celebrity parents, is one of the first partnerships that G.O.A.T Brand Labs has ventured into. Founded in 2012, as a small business from home, Frangipani was born out of both necessity and opportunity. As new mothers, Sunaina and Mansi struggled to find Indian brands that provided quality clothing for their children at affordable prices. They decided to leave their high-profile jobs and embark on the path of building a household name for kids clothing.
The Indian kidswear market is estimated to be $35 bn by 2025, the first quarter of 2021 has witnessed unprecedented growth in D2C homegrown start-up brands that have raised over $250 million from VC investors. Frangipani aims to grow at least 5x in the next 3 years.
The stakeholders from the two companies will join forces to expand the brand presence across the length and breadth of India and also set foot in new international markets. G.O.A.T Brand Labs will act as an extended arm of Frangipani with their valuable expertise in digital marketing, operations, and channel expansion. The brand plans to optimally utilize the funds raised for growth capital and exponentially grow the brand presence locally and globally.
Frangipani has set a yardstick in the kidswear market by combining an international design philosophy with locally sourced and manufactured products. Crafted and designed using the highest quality fabrics, their range of clothing is comfortable, sustainable, and durable. It caters to young aspirational moms, who are looking to choose high-quality, local brands for themselves and their kids.
Tiger Global and Flipkart Ventures-backed G.O.A.T Brand Labs is all set to take D2C brands to the next level. G.O.A.T Brand Labs, a venture which started a few months back, acquires and scales D2C brands. The current acquisitions are in the Fashion, Beauty-Skin Care, Pets and Home-Kitchen categories.
Speaking on the partnership with Frangipani, Rishi Vasudev, Co-founder, and CEO of G.O.A.T Brand Labs, said, “Each of our acquisitions is special, so we will unveil them one at a time. I am extremely excited to announce Frangipani as our first investment. Sunaina and Mansi, Frangipani’s founders, have built their businesses with great love and care. They have a very loyal base of consumers, including many Bollywood stars and their kids. Together we will take this proposition to a much bigger audience with speed and efficiency. Kidswear is a market of great importance for us, and this is just our first step in that direction.”
In a statement on their new partnership with G.O.A.T Brand Labs, Sunaina Patel, the Co-founder, and CEO of Frangipani said, “From the first conversation we had with G.O.A.T. Brand Labs the synergy matched with similar goals and aims. We shared the same growth philosophy and believed that the operational expertise of their team could provide incredible value to our business. For G.O.A.T. Brand Labs, we were not just another brand in their portfolio, and it wasn’t just about numbers and valuation, it was an understanding of the value and potential of our brand. With the growth capital and operational support provided by the team, we hope to quickly realize Frangipani’s future potential of being a 100-crore brand.”
Commenting on the new partnership with G.O.A.T Brand Labs, Mansi Kilachand, the Co-founder and COO of Frangipani said, “As new mothers, Sunaina and I struggled to find Indian brands that provided quality clothing for our children at affordable prices. We decided to leave our corporate jobs and embark on an adventurous journey of building a household name for kid’s clothing. We are so glad that G.O.A.T. Brand Labs believed in our vision and embarked on this journey with us.”