India’s festive season has always been one of the most opportune times of the year for e-commerce businesses. This year’s festive season witnessed millions of citizens turning to e-commerce platforms owing to the pandemic’s impact on physical shopping. For full-stack e-commerce enablement startup ANS Commerce, this year’s festive season has brought much to cheer about. The fast-growing enabler has witnessed 2.5x more sales by brands on its platform at 25-30% lower costs thanks to its tech-enabled services, marketing optimization, multi-city logistics and reduced order returns. With over 5.7 lakh items shipped, ANS Commerce has achieved a Gross Merchandise Value (GMV) of INR 35 Cr.
Vis-à-vis last year, ANS Commerce noted a 20% increase in the average order size. With the increased adoption of digital payments, the brand also observed that pre-paid, non-cash transactions went up by 58%. According to the company’s data, the proportion of orders from non – metro cities increased by 11% as compared to 2019 and there was a massive surge of ~155% in GMV for the same brands on ANS Commerce’s platform from last year’s festive season.
Further to this, the SKU listing also increased by 20-25%, making for a better depth and breadth of inventory. ANS Commerce also observed that several brands on its platform preferred multi-city warehouses and omnichannel delivery options including hyperlocal and store delivery to facilitate quicker, efficient, and more reliable delivery amidst the festive rush.
When it comes to the D2C segment, the e-commerce platform saw a surge in digital products such as gift cards, warranty cards, etc. It was also noted that several brands opted for loyalty programs and payment-related offers, apart from generic product discounts. Besides these, there was an increased focus on repeat customers with loyalty programs to lower customer acquisition costs and improved Lifetime value(LTV). There has been a rise in product portfolio expansion amongst numerous D2C brands.
Speaking on this year’s festive season for the brand, Mr.Vibhor Sahare CEO and Co-Founder of ANS Commerce said, “We have seen how the pandemic has impacted the world but at the same time it has led to a boom in the e-commerce industry. This year’s festive season was a delightful one for ANS Commerce as we saw a major uptick in the sale of festive combos across segments. A large chunk of sales (over 50%) happened from non-metro cities while metro cities like Delhi and Mumbai contributed to 35% of the total festive sales.
The burgeoning e-commerce enabler also observed that certain categories such as fashion and lifestyle continued to top the charts as the most popular, followed by beauty and personal care which saw growth of 2.2x vis-à-vis last year. The mom and baby care segment witnessed 14X growth with a sudden spike in orders while the hygiene category including sanitizers, disinfectants, etc., have been going strong since the onset of the pandemic. ANS Commerce also saw that combos such as dry fruits and nuts packages, and beauty and personal care packages were some of the most in-demand products this festive season.
Incepted in 2017, ANS Commerce is committed to addressing the pain points of brands by offering them a platform with a wide range of services powered by technology. Over the past year, the brand has added more than 50 clients and further plans to expand its footprint.