Mr. Gautam Dhar began working at a young age & was a firm believer in acquiring as much knowledge as possible & seizing every opportunity that life presented. Hard work, vision, strategic alignment & business experience, rooted in a solid wellness background is what characterized his amazing professional journey. His celebrated career spanned over 36 years & more than 30 countries establishing him as a thought leader in the personal care domain. Mr. Dhar has been associated with world renowned companies like Nestle & PepsiCo in F&B; P&G, Estee Lauder & IsaDora in personal care and Dior & Oakley in fashion.
Do you still use your personal care products loaded with chemicals or you have shifted to natural & organic personal care products?
Factors contributing to usage of Natural & Organic Products
The awareness in the consumers of self-care and well-being has increased as a result of the COVID-19 pandemic. The need & demand for chemical-free goods has increased in all industries such as food & beverages, cosmetics, personal care products, etc. As a result, consumers are now demanding natural as well as organic skin care products. On the other side, the lockdowns and movement restrictions hampered the production of these goods by upsetting the supply chain. The leading players in the organic skincare market have development prospects due to the increased demand for organic products and the lack of resources that have made it difficult to manufacture them.
Sales are anticipated to increase due to the rising prevalence of skin conditions brought on by synthetic elements in cosmetics and beauty goods. Toxic chemicals like methylparaben, propylparaben, and butylparaben are known to trigger allergic responses, acne, pimples, rashes, and other skin-related issues. As a result, the major players are launching organic products.
The organic personal care market size today is 16 billion dollars & Indian market as of date is about .70 billion dollars. The Indian market size is at 15% CAGR & will rise up to 1.5 billion dollars by 2027. Source – TechSci Report
A crucial component of personal care is skincare. The application of makeup entails every step, from prevention to correction. The improvements and advances in the beauty sector promise to produce products that are better and safer. For quite some time, skincare-friendly makeup has been widely available on the market.
Another reason boosting the market for organic and natural skin care products is skin sensitivity. The majority of consumers prefer to purchase goods that are labelled as natural or organic. Typically, they don’t even pay attention to the materials utilized to make the goods.
Over 49.4% of the market was accounted for by the face creams and moisturizers category in 2021, and this dominance is anticipated to persist over the forecast period. By forming a barrier that prevents oil from escaping and potentially dangerous substances from drying out or irritating the skin, moisturisers’ moisturizing qualities help protect the skin. For different skin types like dry, oily, and textured moisturizers variety of moisturisers with organic ingredients are readily available.
With a CAGR of 10.0 percent from 2022 to 2030, the face serum sector is anticipated to develop at the quickest rate during the forecast period. Customers are experiencing skin-related issues like dullness and hyperpigmentation as a result of increased pollution. Grapeseed oil, mulethi, ashwagandha, and walnut are among the active ingredients found in organic face serums that help combat the mentioned skin conditions and balance out our skin tone. The sale of items will increase in the upcoming years due to the advantages provided by these facial serums.
Key Market Trends
Paraben-free Products are Being Increasingly Launched
The type of preservatives most frequently used in cosmetic and pharmaceutical products are parabens. Due to its numerous adverse effects, consumers are growing more worried about avoiding parabens as a component in their skincare products. They can irritate the skin and interfere with the body’s hormones. Synthetic substances like propylparaben and butylparaben are not thought to be safe for usage in light of the rise of organic products. The phrase “free from parabens” will often appear on a product’s label if it is paraben-free.
Asia-Pacific Registering the Highest Growth Rate
In terms of several popular categories, including skin care, sun care, hair care, colour cosmetics, deodorants, and perfumes, Asia-Pacific is one of the most diverse and active marketplaces in the cosmetics sector worldwide. Consequently, the area continues to hold promise as a global market for organic skin care goods. During the projection period, the Asia-Pacific region is anticipated to grow the fastest. The need for organic skincare in this region is being driven by an aging population, rising millennial populations, growing knowledge of organic products, and an increase in working women. Additionally, this market is anticipated to grow over the course of the forecast period as a result of rising spending on regional branding and advertising campaigns for organic skincare products.
The market for organic skin care products is highly competitive and has both domestic and foreign rivals. New product releases, agreements/partnerships, expansions, mergers, and acquisitions are the main strategies used by businesses in the market. Companies are increasingly using the merger and acquisition (M&A) strategy to capitalize on their individual key strengths, such as intense R&D efforts, distribution networks, and the creation of new products, to enhance the portfolio, capture untapped markets, and advance the organic skincare products market.
To conclude, consumers are ready to spend on products if they are organic and can naturally boost their skin health. The surge in the aging population, increasing awareness of organic products, the growing millennial population, and more working women are the other reasons contributing to the growth of organic skincare in this region. On the whole, it can be projected that the organic skincare market will grow and seems to have a promising future!