Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Security Solutions, launched its first-ever exclusive experiential store in Mumbai. Located on Lamington Road, the store is spread across 800 (Sq. ft) and is in association with Security Kart one of India’s leading distributors and online seller for security based products. The experience centres are part of the brand’s retail strategy, which aims to provide an immersive brand experience that includes consultation and solutions tailored to an individual’s specific needs.
The store has 5 consultants and 50+ products with the latest technology to cater to the needs of individuals. Through these experience stores, the aims to generate INR 8Crcr revenue over the next 3-5 years. This centre is located in India’s Largest Electronic Products & CCTV Market and is part of the brand’s commitment to the Indian market as customer-centricity is at the centre of its strategy. With the company having been the pioneer of the security solutions market in the country over the years, this interactive store is a dedicated venue where the entire spectrum of Godrej Security Solutions products are showcased in full splendour. This includes all of their popular, bestsellers, specialist products, and latest innovations. Consumers can also access a range of solutions and get a hands-on experience across numerous application categories pertaining to Homes, Offices, and Industries in the store. Godrej Security Solutions provides the widest after sale service network. Godrej Security Solutions will exercise delivering a personalised experience by offering consultations across the company’s numerous products and solutions.
Commenting on the experiential store launch, Mr Pushkar Gokhale, Vice President Global Head, Marketing & Sales, Godrej Security Solutions, said, “Godrej Security Solutions aims to provide an unparalleled experience by offering our customers and retailers the opportunity to physically feel our products. We will continue investing in expanding Godrej Security Solutions across the country, as the offline market has emerged to be a crucial channel for our go-to-market strategy. Given that consumer appetite is resuming to normalcy, we are optimistic that this store will positively contribute to our revenue bucket.”
Although there has been a substantial change in consumer behaviour, consumers still prefer to experience products before investing. This exclusive interactive store will enable them to experience the craftsmanship of cutting-edge offerings by Godrej Security Solutions. They aim to launch 50 stores across India as part of their retail expansion journey.