Editorial Team

Tech-enabled direct-to-home startup in the healthy farm-fresh dairy & breakfast foods category, Happy Nature, has recently closed a pre series A round of Rs 6 CR. The brand is an ideation of four founders and ex-IIT / XLRI / AIM alumni: Vishal Rastogi, Vikas Singh, Sahil Chopra and Parth Birendra.

Amol Khanna representing Transaction Square and his team were the financial advisors, while J. Sagar Associates (JSA), comprising Lalit Kumar, Partner, Kumarmanglam Vijay, Partner and Head (Direct Tax), Amandeep Singh Virk, Principal Associate, Shiv Singhal and Pallavi Mall, Associates, was the legal advisor.

“We are at an ARR of 18cr in FY22 and have closed a pre series A round of Rs 6 CR through a family office and angel investors. With a current customer base of over 40,000 with over 6,000 daily orders, we are looking to take this customer base to over 1.5 lakh and daily orders to over 15,000 taking their ARR to 40 CR in the next 12 months” said co-founder Vikas Singh.

“The funding will give us the much-required boost to focus on both mass media as well as tactical digital campaigns by creating a differentiated brand identity through lively packaging, interactive social media presence, and a strong focus on customer delight,” said Co-founder Sahil Chopra.

Happy Nature was formed with the vision to serve the purest dairy and breakfast products to discerning customers in a convenient and efficient manner.

Recalling the initial days, Co-founder Parth Birendra enthused, “this wasn’t a fancy tech start-up which investors would just lap up by watching a pitch deck. This was a hard core product business which required the hard yards to be put in and results to be shown before an investor would even bat an eye lid”.

“We did everything by ourselves, right from production to marketing to delivery to solving customer issues. This first-hand experience of doing everything from ground up has given us the confidence to take this brand to the highest level” said Co-founder Vishal Rastogi.

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