Editorial Team

Venture Catalysts, India’s first and largest integrated incubator and accelerator, leads the Pre-Series A funding round of Hesa, a RuralTech startup. The funds raised would be deployed towards expansion to more geographies and to strengthen the technology platform along with increasing the offerings on agri-fintech and commerce. The round also saw participation from Venture Catalysts USA Chapter, Faad, IPV, WFC and other prominent angels.

Hesa leverages advanced technology that enables multiple API integrations to provide online, round-the-clock services in the key areas of FinTech, Agri Buy-Sell Input/Output, Insurance, Online Education, Catalogue – Retail Products, and conducting Branding Events, Services like Market Survey, Sampling, and Feedback. Hesa is redefining rural commerce by helping with the last-mile physical and digital connection to rural India through its integrated B2B2C marketplace.

*Manish Modi, Managing Partner, Mastermind Capital and lead investor, Venture Catalysts said “India’s goal of a $5 trillion economy can best be realised through rapid rural development. Hesa’s hybrid Physical-Digital last mile delivery model is a quick, efficient, and cost effective channel for buying and selling to India’s next 1 billion rural consumers.  Vamsi and his team are doing a tremendous job of addressing this growing market, and Hesa’s grassroot approach combined with meticulous implementation is best poised to address this sunrise sector.

Addressing the vision for the funding, Dr. Apoorva Ranjan Sharma, President, and Co-founder, Venture Catalysts, said: “With the size of populace residing in rural areas, there is a growing need to erase the boundary between urban India and rural Bharat. Hesa is committed to serving these lesser-served markets through its superior, cutting-edge technological platform in a seamless manner. This is our second round of investment in this promising start-up that has created a very effective agri-financial services marketplace to plug the demand-supply gap. We wish them the best in their endeavours of uplifting the grass root level in India.”

Vamsi Udayagiri, Founder and CEO, of Hesa, added, “We are delighted with the backing and support of Venture Catalysts and our other esteemed investors who have shown continued faith in our vision. Our primary objective is to provide a connection between financial services providers with their last-mile target consumers using a phygital approach. We will continue to expand and empower businesses to ride the rural value chain for buying and selling, leveraging our technology and human capabilities.”

Hesa has been founded by Vamsi Udayagiri, Founder and CEO, and Hema Nandiraju, Co-Founder & Chief People Officer. While Mr Vamsi brings in 12 years of supply chain experience and 10 years in the rural sector, Ms Hema comes with a decade of experience in managing rural events, training, and development. The amalgamation of their rich and diverse experiences is helping Hesa reach India’s hinterlands through its robust technology. Hesa aims to tap into the market potential for organized finances required by 6.5 lakh villages.

Content Disclaimer

Related Articles