Editorial Team

HiVoco, India’s First Voice-Tech based Kids Animated Stories & Learning app has launched World’s first voice-intertactive animated series of Ramayana called ‘Interactive-Ramayan’. Till now, children have seen Ramayan stories on TV or read it in books. TV watching, reading books or listening to an audiobook is ‘Unidirectional Communication’. Children lose interest quickly. Children learn the most through conversations. Conversations with Parents, grandparents, friends & teachers.

HiVoco through its voice-interactive technology has made ‘Interactive Ramayan’series where the children not only watch the Ramayan series but interact with the stories in form of questions & answers. The characters & storyteller responds to the child’s answers and explain the importance of that question within the story. This way the child learns & absorbs many aspects of the epic of Ramayan, thereby learning the good virtues of the Shri Ram. The campaign is called ‘Shri Ram Se Seekha’. The campaign entails 4 video ads, radio ads, social media conversations and on-ground engagement in RWAs & Puja Pandals. HiVoco is a first of a kind 2-way voice interactive platform where the best teachers and story-tellers around the world provide interactive content and quizzes to children of 4-10 years of age. HiVoco (Voco stands for Voice Companion), focusing on creating a bank of popular stories from mythology, history and science to build a “Values Based Learning” And apply the 5W1H model in storytelling so that a child gets a 360 degree view of the matter.

So far over 35,000 (Thirty Five Thousand) children have experienced the Interactive Ramayan Series in the month of October. With an aim to reach at least 1 Lakh children by end of the year, the company plans to add more stories & learnings from Ramayan in the coming months. HiVoco was recently recognized as one of the Top 3 innovative apps under #EkBharatShreshthaBharat campaign by Ministry of Education and MyGov India that launched an Indian Language Learning App Innovation Challenge. HiVoco is globally KidSafeTMCertified. HiVoco was founded by Pritesh Chothani who is a marketer by experience with the DNA of an entrepreneur, Pritesh’s varied experience and his future-forward approach exposed him to some exciting and cutting-edge technologies that led to the inception of HiVoco. With over 15 years of sales & marketing leadership roles in leading global corporate brands including Coca-Cola India, Whirlpool of India, Dunkin Donuts, Godfrey Phillips India and Radio Mirchi, he brings in rich experience of building winning teams & winning brand.

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