After gaining exposure and massive sales through its online platform during the pandemic, iGRiD, a home-grown everyday consumer electronics, and lifestyle brand is all set to expand its operational presence in Delhi-NCR and Northeastern regions. The company has also upgraded its warehouses with the latest stacking technology and launched an in-house warehouse management system to keep up with a high logistics volume. It further plans to expand its warehouse network in Tier 1 cities in the next 12 months to ensure 1-day delivery to its customers.
From being a multi-brand distributor to an omnichannel quality brand, iGRiD understands its target consumers well. The brand has managed to frame a distinguished identity on all major eCommerce platforms through its top-rated product line-up and exceptional customer support. While its existing product catalog covered daily essential electronics for home and medical devices, the brand recently introduced two more categories to its existing portfolios; Personal care and Personal Health verticals
The uncertain times of the pandemic have been rewarding for iGRiD as there were no layoffs and they continued to hire new employees during the pandemic. With this expansion, the brand also aims to generate 100+ job opportunities for the locals from both regions.
Commenting on the expansion plans, Mr. Madhav Kota, Founder & Director at iGRiD said, “Our pure-play eCommerce business strategy has worked in favor of iGRiD and we will continue doing so by providing seamless product solutions and experiences to our customers without compromising on quality and affordability. Our operational expansion in tier -1 cities and the northeastern region will further enable us to build trust among consumers across the country and improve growth and profitability for the brand.”
So far, the brand has maintained a robust operational grip and faster reach across the country with its online sales approach. The operational expansion intends to reinforce its presence in the country. After its successful association with Amazon, Flipkart, and Paytm Mall, iGRiD recently partnered with the Tata CLiQ and 1mg for a wider customer reach. Later this month, the brand also plans to revamp its existing website for a better customer experience.