Iodex, a leading body pain expert from GSK, has been a household name in India for over 100 years, trusted by millions of consumers. Continuing to innovate, the brand recently launched ‘Iodex Rapid Action Spray’, a body pain relief solution for consumers. To create awareness around the new launch and to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort, brand launched its Instagram Influencer campaign with Bani J and Sunil Chhetri amongst others.
The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey – and the road to success requires having Courage or Himmat to stretch beyond one’s comfort zone to power personal transformations!
Through its communication, the brand celebrates stories of #Himmat of people who have made a mark in their field with determination and courage. And highlights those moments of musculoskeletal pain, which are frequently encountered during day to day physical activities.
The commercial strikes the right chord by positioning Iodex Rapid Action Spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves. With this affiliation, Iodex will be increasing brand love amongst younger audiences.
18 influencers including eminent personalities such as Sunil Chhetri and Bani J will be posting 50 content pieces, which will be reaching out to an audience of over 10 Mn.
Anurita Chopra, Head Of Marketing, India Sub Continent, GSK Consumer Healthcare said, “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs. With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”