Kara Water, a New York-based company known for developing the world’s first 9.2+ pH Air-To-Water Dispenser, has introduced its product ‘Kara Pure’ in Mumbai. With the launch of Kara Pure, the brand aims to revolutionize the drinking water industry by grabbing a massive chunk of India’s fast-rising market. Kara Water, founded by Mr. Cody Soodeen and Mr. Michael Di Giovanna, specializes in innovative and sustainable alternatives to indoor drinking water.
Both tap and bottled water back in the US and developing countries like India are riddled with harmful contaminants such as arsenic, lead, and microplastics. In addition to this, the overreliance on groundwater is increasing our vulnerability to water scarcity. Kara Water wishes to decrease dependence on groundwater by fully tapping into air-water with Kara Pure to provide everyone access to premium quality local alkaline drinking water.
Commenting on the launch of the product, Mr. Cody Soodeen, CEO and Co-founder, Kara Water, said, “Unlike groundwater, air-water is free from pesticides and other contaminants. Moreover, Kara Pure kills airborne viruses and germs to provide 99.9% pure water while also purifying the air in the process. It absorbs the moisture in the air, purifies the collected water through an extensive filtration process after which the water is infused with rare minerals such as calcium, magnesium, zinc, strontium, selenium, and silica, resulting in 9.2+ pH drinking water that supports physical and mental wellbeing. According to a recent study, at least 40% of Indian cities will have limited access to drinking water by 2030. We at Kara Water wish to alleviate this problem”
“Kara Pure water is better for you, even better for the planet. Water vapor in the atmosphere is one of the largest contributors to the Earth’s Greenhouse effect. Kara Pure captures water vapor in the air and turns it into pure drinking water, making it a win-win situation,” added Mr. Michael Di Giovanna, COO, and Co-founder, Kara Water on the environmental benefits of Kara Pure.
Kara Pure has the distinction of being the world’s first-of-its-kind desiccant-based Air-To-Water dispenser that sets it apart from its competitors. In addition to providing the highest quality drinking water, it also seamlessly integrates itself into the decor of a room including homes, offices, and more.