Editorial Team

Global Media and Information Week is organized by UNESCO every year in October to review and celebrate the progress achieved towards ‘Media and Information Literacy for All’. The book titled Media Literacy: Keys to Interpreting Media Messages authored by Prof Art Silverblatt Art Silverblatt, Professor Emeritus of Media Communications at WebsterUniversity, St. Louis, Missouri, Prof. Anubhuti Yadav, Professor of New Media at the Indian Institute of Mass Communication, India and Dr Vedabhyas Kundu, Programme Officer at Gandhi Smriti and Darshan Samiti is a contribution towards global MIL celebrations from India. This Indian Edition was developed under The Digital International Media Literacy Education Project (DIMLE).

Media Literacy: Keys to Interpreting Media Messages offers a critical approach that will enable students to better understand the information, messages, ideologies and entertainment factors conveyed through the channels of mass communication—print, photography, film, radio, television, and digital media. One of the principal goals of Media Literacy is to enable students
to develop a healthy and critical independence from the influence of the media, all the while maintaining their ability to enjoy interacting with the media and to develop their abilities to create media content.

The Part I of the book presents a theoretical framework for the critical analysis of media text. Part II gives students an opportunity to apply this methodological framework to a variety of media formats: journalism, advertising, and political communications. Part III consists of a brief consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of potential outcomes once people become more media literate.

Prof. Art Silverblatt, Prof Anubhuti Yadav and Dr. VEdabhyas Kudu with their rich experiences in the field of Media and Information Literacy decided to bring out this print edition when we are all surrounded with misinformation, disinformation and rumors of various kinds. During the pandemic the world has recognized the importance of Media and Information Literacy to combat infodemic. This timely initiative is steeped in the Indian Media Literacy theoretical perspective and Initiatives taken in the field of Media literacy by the government and non-government organizations in India where the focus is on the construction as well as deconstruction of media messages. The emphasis is on student’s empowerment through education. This edition includes case studies from the Indian Media Industry which is very vibrant and complex

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