MediBuddy, India’s largest digital healthcare platform, launches its new campaign #LabsFromHome, urging people to prioritise their health and inculcate the habit of preventive health-checkup with super convenient at-home body test services.
MediBuddy’s campaign is in line with the dramatically increased lab testing done by its users through the digital healthcare platform. It has witnessed increased usage in lab testing for the following – 82% of users did RTPCR tests, around 69% booked regular diabetes tests, followed by thyroid tests done by 67% and a full-body health check-up was taken by 84%.
The maximum lab tests were recorded on the platform from the top five metros, Delhi (NCR), Mumbai, Pune, Bengaluru, and Hyderabad. The metro cities experienced an increase of 83.7% in lab testing from home, while non-metro cities saw a spike of 56%.
The digital healthcare platform registered a growth rate of 3.67 % for those aged 12 to 18 years, 56.5 % for those aged 19 to 30, 27.3 % for those aged 31 to 40, followed by11.73 % for those aged 40 to 50, and 0.8 % for those aged 50 and up.