Fullerton India Credit Company Limited (Fullerton India), a leading Non-Banking Financial Company with a strong Pan-India presence, today announced the appointment of Meehiir Desai as their Head of Marketing. He will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Mr. Ajay Pareek, Chief Business Officer at Fullerton India.
Meehiir has over 16 years of extensive experience in brand management, media outreach (digital and offline) and corporate communications, having served in companies across different domains such Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18 and HDFC Bank and resumes his Corporate journey as he joins Fullerton India after a brief entrepreneurial stint.
Meehiir holds a Masters of Management Studies from K.J.Somaiya Institute of Management Studies and Research.
Speaking on the appointment of Mr. Meehiir Desai, Mr. Shantanu Mitra, CEO & Managing Director, Fullerton India, said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our Brand to our stakeholders. We are certain that he will head the Marketing and Communications division with ease and strengthen Fullerton India’s presence across the country”.
On his appointment, Mr. Meehiir Desai said, “I am delighted to join Fullerton India and excited to head the Marketing and Communication function. I look forward to support in strategizing, executing and contributing to the growth of the brand and the organization’s vision and values”.