Mswipe, a leading end-to-end digital enabler for SMEs, today announced that it has introduced a dedicated business vertical to strengthen the digital payments infrastructure of all government enterprises across the country.
The company announced the appointment of Dhruti Gawande as Head – Government Enterprise. She will be responsible for expanding Mswipe’s footprint in the government sector and support the latter’s vision of transforming India into a digitally-empowered society and a less-cash economy.
Mswipe, which accounts for an estimated 6.75 lakh POS and 11 lakh QR merchants across India will enable the government to realize its target of achieving a record 1 billion digital transactions a day.
Mswipe will support government enterprises in digitalising payments across all segments – toll collection, tourism, healthcare services, insurance among others to increase efficiency and customer engagement.
Mswipe CEO Ketan Patel said, “India is at the cusp of a digital transformation. While there has been a substantial penetration of digital payments across major government sectors including toll and transit space, healthcare, insurance and tourism, there is still a digital divide between metro and non-metro cities that needs to be bridged. We want to transform India’s financial services landscape through our platform, which provides accessibility and affordability to customers. Our dedicated business vertical under the able leadership of Dhruti, will help Mswipe power the digitization of several public services and bring convenience to end users.
In her previous role, Dhruti was Vice President – Wholesale Banking at Kotak Mahindra Bank, and oversaw business opportunities for central ministries and public sector institutions. She has extensive experience in working with large PSUs and corporates such as National Highways Authority of India (NHAI), Power Finance Corporation (PFC) and Indian Farmers Fertiliser Cooperative (IFFCO), among others.
She is a post-graduate from Jamnalal Bajaj Institute of Management Studies.