In a development that marks successful and scalable innovation winning consumer trust, MuscleBlaze Biozyme Whey has been recognized as the ‘Product of the Year’ in the Sports and Nutrition category at the prestigious NutraIngredients Asia Awards 2021, held in Singapore earlier this month. The ‘Enhanced Absorption Formula (EAF®)’, a proprietary process that took two years to develop, is not only first-of-its-kind in India, but also in the sports nutrition industry globally.
“We are delighted that our most popular and cutting edge innovation, Biozyme Whey has been recognized as the ‘Product of the Year in the sports and nutrition category’. The award shows the value of sustained R&D for developing and improving products specifically for our Indian youngsters, evidently making it our best-selling whey,” said Mr. Kaustuv Paliwal, Brand Head – MuscleBlaze.
MuscleBlaze Biozyme Whey Protein, launched in 2019, is specially formulated for Indian bodies to address the protein absorption challenge faced by most Indian gym-goers. However, all products available in the sports nutrition category currently are formulated keeping the western body type in mind. Since most of the Indians grow up on a vegetarian diet, our system is not conditioned for high protein absorption unlike our western counterparts, this may lead to issues like bloating and indigestion after they start taking whey protein that’s alien to their body. MuscleBlaze decided to resolve this issue and specially created Biozyme Whey, clinically tested on Indian bodies and 50% higher absorption with enhanced absorption formula than other whey protein. The test results were published in Clinical Trials Registry of India (CTRI) under Indian Council of Medical Research (ICMR).
MB Biozyme Whey also comes loaded with first-in-the-category, Asia Star award-winning innovative features such as ‘Scoop on Top’ that eliminate the unhygienic hassle of finding scoop buried inside the protein powder with hands.