- Launches ‘Ghar Se Museum’, a joint campaign by Art X Company and Paytm Insider to be held on May 17 and May 18
- Participating organisation include: Piramal Museum of Art (Mumbai), The Museum of City Palace (Udaipur), Chandigarh Museum (Govt Museum and Art Gallery), Ashvitas (Chennai), Indian Music Experience Museum (Bengaluru), Dinkar Kelkar Museum (Pune), Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (Mumbai), Museum of Goa, DAG/ Ghare Baire Museum (Kolkata) and Partition Museum (Amritsar)
- The campaign will include a host of free and paid webinars, workshops and masterclasses on this year’s theme, ‘Equality: Diversity & Inclusion.’
International Museum Day 2020 is being recreated online in an enterprising project titled, Ghar Se Museum – a digital initiative to bring Indian museums online for a local-global audience by Art X Company, a strategic and cultural research consultancy, and Paytm Insider, India’s leading entertainment ticketing platform. Ghar Se Museum features a series of free and paid digital events in collaboration with #MuseumsOfIndia, to be held on May 17 – May 18 2020.
Embark on a discovery of India through its heritage and art as Indian museums present collections, objects and ideas through online workshops, talks, discussions, Ask Me Anything (AMAs) sessions, masterclasses, lectures, guided walkthroughs and more, based on this year’s theme, ‘Equality: Diversity & Inclusion’. Participating organisations include Indian Music Experience in Bengaluru, a fully interactive museum dedicated to Indian music that explores the breadth and the depth of Indian music ranging from our classical heritage, independent and pop music, film music and more. Piramal Museum of Art is a private art museum located in Mumbai with a collection of Indian modern and contemporary art, while CSMVS is one of the oldest museums in the country which houses approximately 50,000 exhibits of ancient Indian history as well as objects from foreign lands.
The programmed digital events are for a range of audiences with guided walkthroughs for families to workshops for children, and panel discussions addressing the Museums sector. For instance, Looking Closely at Art: Art Appreciation Workshop is a beginners’ workshop for art appreciation. At the same time, Women Voices from the Partition, a talk by Ganeev Kaur Dhillon from the Partition Museum focus on the stories and long-term repercussions of the Partition on women. Children’s’ workshops include songs from around the world, a storytelling and singing workshop by Indian Music Experience, and Art Experiments by DAG/ Ghare Baire Museum in Kolkata, and a workshop featuring creative experiments of Indian artists such as Nandalal Bose and Tagore. These will help hone their creativity and make art a part of their everyday lives. Industry panel discussions will foreground challenges faced by Museums and heritage sites owing to the COVID-19 crisis, and opportunities for museums in times of Physical Distancing.
Ghar Se Museum will continue to run on Paytm Insider one weekend every month in multiple languages and formats, bringing the magic of museums across India.
Shreyas Srinivasan, CEO Paytm Insider, said, “Ghar Se Museum supports our vision to offer digital experiences across a wide range of interests. Our museums are incredible spaces of inspiration and learning, and we are excited to enable their journey into digital events through Paytm Insider. We are grateful for their participation and happy to support the work being done by the Art X Company in this sector.”
“Day 51 of lockdown and all of us are adjusting to the new normal. The COVID-19 health crisis is changing day by day, and the call is for us as the arts community to do what we do best: be agile, improvise and continue to create. So, we at the Art X Company partnered with Paytm Insider for International Museum Day to present a digital collaboration between various museums in the country – both private and public – as a celebration around the day. While the day itself is a Monday, we are curating and programming a two-day calendar for May 17 & 18, which includes a Sunday and allows us to programme for families and children as well,” said Rashmi Dhanwani, Director – The Art X Company.