Nature’s Basket and SBI Card joined hands together to launch a unique credit card to elevate the shopping experience for the premium consumers of India. The ‘Nature’s Basket SBI Card’ was officially launched at an event at Taj Lands End in Mumbai on Friday evening. This event encapsulated the essence of premium lifestyle and gourmet tastes for its attendees and marked the availability of this card to its users.
This card comes in two variants – ‘Nature’s Basket SBI Card’ and ‘Nature’s Basket SBI Card Elite’. The cardholder will enjoy maximum benefits at Nature’s Basket stores along with international travel, dining, and entertainment sectors.
According to Mr. Shashwat Goenka, Sector Head, Retail & FMCG, RP-Sanjiv Goenka Group, “India’s grocery retail market has seen dynamic evolution in the past decade. It is expected to grow at a CAGR of 8.02% from 2020 and 2025. The Nature’s Basket SBI Card has tapped into a great opportunity to revolutionise the grocery shopping industry by creating profitable implications not just for the market but consumers as well.”
Mr. Devendra Chawla, CEO & MD, Nature’s Basket said, “The launch of this unique card is a step taken keeping in mind the purchasing behaviour of India’s consumers. This card will help us to deeper engage with our consumers by ensuring customer delight. Partnering with SBI Card is a delightful collaboration and we hope to further strengthen this relationship in our quest to an ever improving customer experience.”
According to Mr. Rama Mohan Rao Amara, MD & CEO, SBI Card, “We are pleased to launch a product like Nature’s Basket SBI Card. This one-of-its-kind credit card is now available for customers and has been designed keeping in mind the emerging needs of premium segment. Nature’s Basket SBI Card addresses their unique lifestyle related spend needs, especially gourmet and grocery. We are pleased to partner with a renowned brand like Nature’s Basket in our endeavour to provide them an exceptionally premium experience.”
Speaking about the initiative Chef Sanjeev Kapoor said, “It is wonderful to see Nature’s Basket and SBI Card coming together to create such an enjoyable experience for India’s premium consumers to enrich their lifestyles. This card is truly unique and is made keeping the interests of the consumer in mind”
‘Nature’s Basket SBI Card’ variants will enable cardholders to earn upto 20 Reward Points on every ₹100 spent at Nature’s Basket stores and upto 10 Reward Points on every ₹100 spent on dining, movies, and international spends. Both the variants will come with compelling spends-based milestone benefits. Importantly, the cardholders will be able to enjoy unparalleled benefits such as complimentary Bookmyshow movie tickers worth ₹6,000 every year for the Elite variant. Moreover, Nature’s Basket SBI Card Elite will allow cardholders to avail Taj gift vouchers worth ₹10,000 upon achieving annual spending of ₹6 lakh and annual fee reversal at ₹10 lakh spends milestone during the membership year.
The annual membership fee of Nature’s Basket SBI Card and its Elite version will be Rs 1499 and Rs 4,999 respectively and these have been launched on the Visa platform. To register for the card, visit Nature’s Basket or SBI Card website.