Editorial Team

In a bid to celebrate the brand loyalist supermoms, AllThingsBaby.com, a premium platform for mother and baby products, hosted a Mother’s Day Soiree at The Quorum, Mumbai, to unveil their first-ever loyalty program – Boss Baby Rewards. 

Boss Baby Rewards is a personalized loyalty program for parents where they can avail exclusive offers, services, and benefits, and earn points on each purchase. The loyalty program was launched by India’s celebrated actress and All Things Baby’s loyalist customer from day one, Neha Dhupia. 

The Mother’s Day Soiree brought together some of the most prominent celebrity moms, including Deepshikha Deshmukh, Nishka Lulla, Simonne Khambhatta, Anita Hasnandani, Tara Sharma, and Tina Kakkad Dhanak, and social media influencers Afra and Atiya of kiddiegram, Ishna Batra of Mammas Lifestyle, among others. 

Speaking about the event, Tejal Bajla, Co-founder of AllThingsBaby.com, said, “From day one, our core focus is on providing parents with utmost satisfaction and easy access to the most curated baby products from across the globe. By hosting a Mother’s Day Soiree, we intended to build a niche community of mothers and in turn, have them champion our offerings and reward them with our loyalty program – Boss Baby Rewards. With this loyalty program, we intend to add value to the lives of parents as they embark on their fun and exciting parenting journey.” 

Sharing her experience with All Things Baby, Neha Dhupia, India’s celebrated actress, said, “It has been years since I first started buying baby gear, accessories, and products from their online website. I’ve always had an amazing experience where I can buy from different brands on one platform, guided by their amazing customer service team, and the best part, I receive them at home. With two babies at home, it’s nearly impossible to leave the house for even the most basic necessities, and I would say that All Things Baby has brought ease and convenience to my life. Their newly launched loyalty program is a welcoming initiative where parents can avail of added benefits on each purchase.”

Related Articles