Editorial Team

Meolaa, the inclusive, purpose-driven, and conscious consumer platform, expands its footprint in the comfortable footwear category by onboarding sustainable brand Neeman’s to its marketplace. With India being the second largest footwear producer in the world and the third largest footwear consumer, the Indian footwear industry is set to grow at a phenomenal rate in the future. The sneaker culture is booming as Gen Z consumers are looking for comfort and versatility to add to their footwear collection, making it a cultural and community-led/community-inclusive experience for new-age shoppers in the country. With this objective, Meolaa plans to expand into the sneaker category to meet the demand for sneaker heads in the country by introducing the pioneer of sustainable footwear in India, Neeman’s on its platform. The brand manufactures shoes using natural, renewable, recycled and biodegradable fibres in its shoes, making it a sustainable option for sneaker lovers in the country.

The partnership will provide Meolaa’s conscious consumers with an array of choices in millennial and Gen Z styles, with trendy and comfortable footwear collections. Meolaa offers a wide range of products for the eco-friendly and gender-fluid audience with the goal of providing a distinctive e-commerce experience for new-age buyers.  The newly launched marketplace brings the best to today’s conscious consumers, offering over 60+ brands and 2000+ products in the fashion segment. The integration of Neeman’s into the platform helps Meolaa offer the most comfortable footwear range for its next-gen shoppers.

Sharing her excitement about the partnership Ishita Sawant, Founder, Meolaa said, “At Meolaa, we have always worked to provide a platform that gives our modern era, conscious customers a satisfying shopping experience. Sneaker culture is an emerging trend among youngsters and we are excited about collaborating with premium labels like Neeman’s. Neeman’s as a brand adds value and truly complements our core vision of providing the best to the most fashionable Gen Z and millennial shoppers. We are confident that this partnership with Neeman’s will motivate the retail industry and help us proliferate an inclusive and environmentally friendly lifestyle one step at a time,  by building an eco-friendly community working towards a sustainable tomorrow. We look forward to many such fruitful brand associations, which are sure to foster growth for a progressive shopper experience in the future. “

Taran Chhabra, Founder and CEO of Neeman’s, said “As the world progresses towards sustainable living, Indian customers are also increasingly gravitating toward Neeman’s sustainable footwear. We are excited to partner with Meolaa and leverage their conscious consumer platform, which would help us reach our end consumers directly with a faster turnaround time.”

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