Editorial Team

Noise, the Indian connected lifestyle brand has announced the launch of Noise ColorFit Brio, bold new addition to Noise’s flagship and bestselling, ColorFit series. The smartwatch is launched on Flipkart and Noise’s official website at an introductory price – INR2999/. The stylish new smartwatch is a treat for health fanatics who like the best of style, comfort, and fitness, all on their wrist.

Launched in three classic colors – black, grey, and pink, the all-new smartwatch has a sleek button on the side that helps in directing the functions. The lightweight ColorFit Brio weighs 34grams with a strap and is slim (9mm) to carry for indoor and outdoor activities. It comes with an advanced 1.52” TruView™ display and a high-resolution screen with 360*400 pixels IPS LCD technology which allows for a crystal clear, and sharp display. The smartwatch offers vital Health Suite features including a Spo2 monitor, and a 24×7 heart rate monitor that allows users to continually audit their health, all while performing different indoor and outdoor activities during the day. It also offers diverse options of 50 mighty sports modes and an unstoppable experience with IP68 Waterproof guarding. Noise ColorFit Brio is compatible with the NoiseFit app, which offers deeper insights into the user’s activities.

Keeping in mind the hybrid lifestyles of the modern Indian user today, the watch comes with features engineered to make the user interface friendly and hassle-free. Noise ColorFit Brio houses a DND mode and a quick reply feature, which lets users manage alerts and notifications from the comfort of their wrists, while they are on the go. The smartwatch has battery longevity of up to 10-day battery life and is compatible with both, Android and iOS devices via Bluetooth.

Commenting on the launch, Gaurav Khatri, Co-Founder, Noise said, ‘We are pleased to have announced the exciting addition of Noise ColorFit Brio to our portfolio of smart wearables. This is one of the best and competitive offering by Noise in an affordable pricing with a sharper display feature. The smartwatch was launched with a bold vision to upgrade the Noisemaker’s wearable experience with state-of-the art technology and sturdy design. Noise ColorFit Brio’s wide and diverse variety of sports modes, sharp design and power packed performance is all set to take things a notch higher and ensure a comfortable and seamless experience to users.’

Noise ColorFit Brio also offers Noise’s one of the key features – Cloud-based & customisable watch faces for a new and interesting screen every day. The smartwatch is also designed for the fashion-forward Noisemakers to match it with their OOTD with multiple designs Swappable straps available on the Noise’s official website. Taapsee Pannu, Noise’s recently announced brand ambassador for smartwatches will be witnessed endorsing Noise ColorFit Brio.

Noise has been catering to the growing demands of wearable devices in India and has emerged as the market leader in the category. The company has recently been ranked as India’s no.1 Wearable Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q2 2021.

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