Nothing has teamed up with StockX to exclusively release the first 100 units of its debut device, ear (1). The highly anticipated true wireless earbuds combine raw beauty and precise engineering for a pure sound experience. Nothing will be the first consumer tech brand to launch via DropX, a direct-to-consumer product release method designed by StockX to offer brands and creatives the opportunity to release new and exclusive products directly to their global audience. The Nothing ear (1) DropX goes live on 19 July 2021 at 2 pm BST. It will be the first time that Nothing products are made available for purchase.
“Launching a tech product on StockX has never been done before, and we feel honoured that Nothing ear (1) will be the first,” said Akis Evangelidis, Head of Marketing and Co-founder of Nothing. “We’re conducting an auction exclusively on StockX, which means our communities will have a chance to purchase ear (1) before anyone else and also before it is fully revealed.”
“At StockX, our goal is to provide customers with access to products they won’t find anywhere else and provide brands — whether they are globally recognized or up-and-comers releasing first-ever products — the opportunity to reach our global audience,” said StockX Chief Marketing Officer, Deena Bahri. “From sneakers and apparel to collectibles and now electronics, we are committed to bringing customers and culturally relevant brands together on our marketplace. Nothing was the perfect partner to launch our very first electronics DropX and help demonstrate how StockX connects consumers to innovative technology.”
The Nothing ear (1) DropX will run from 2 pm BST on 19 July 2021 until 1:59 pm BST on 21 July 2021 on StockX.com. Every limited edition ear (1) unit will be engraved with the numbers 1-100, in order of final sale price.