Editorial Team

PickMyWork, a start-up that assists digital companies in acquiring end customers (individual users and merchants), has announced plans to expand in BIMARU states. BIMARU is an acronym made up of the first letters of four states: Bihar, Madhya Pradesh, Rajasthan, and Uttar Pradesh.

PickMyWork is India’s largest digital distribution network based on a pay-per-sale model, allowing digital companies to acquire end customers, including shops, for their products at a very low CAC. Major cities contributing to PickMyWork’s current traction include Delhi, Patna, Lucknow, Varanasi, Bhopal.

“As the market has started to recover from the pandemic, we have seen a lot of interest and inquiries for our app from the BIMARU states which offer excellent growth opportunities for gig work. The expansion will help us expand our potential with ambitious youth and enthusiastic gig workers. Through them we aim to support the consumer tech companies in their geographical expansion. Also, this expansion and growth strategy is in line with our fiscal objectives, which we are confident of achieving” said Kajal Malik, Co-Founder & CSO, PickMyWork

Currently, PickMyWork has footprints in 12 states across India, including Delhi NCR, Punjab, Haryana, Maharashtra, Karnataka, West Bengal, Andhra Pradesh, and Orissa. These 12 states account for 90 percent of the brand’s revenue and PMW anticipates obtaining 60 percent traction from BIMARU states by the end of the fiscal year. 

The firm works on a pay-per-task model and the clients only pay after their work is successfully completed. The expansion will therefore allow many consumer technology companies to easily penetrate the diverse market of BIMARU states and achieve faster results. PickMyWork currently works with 10,000 gig workers and merchants as part of its agent network and the start-up recently announced that it is working to ten-fold its agent network and empower one lakh plus agents.

BIMARU region has been a concern in terms of employment for many governments, with migration being a constant phenomenon due to severe lack of employment opportunities.  Therefore, PickMyWork’s plans to expand bring a ray of hope for youth in the region who are looking for local livelihood opportunities.

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