Voiro, a Bangalore based leading ad-tech and RevOps SaaS start-up that provides revenue analytics and workflow automation solutions to media and content-led companies, recently launched a new mobile app, available to download in iOS and Android app stores.
Voiro’s App can be used by businesses which aim to monetize content via advertising, including OTT platforms, broadcasters, publishers (in the digital media context), telecom businesses, gaming businesses, e-commerce platforms and other retailers with an e-commerce presence.
Voiro’s App gives these businesses an accurate, consistent view of their advertising revenue in real time, a task that can often be challenging to achieve at scale, enabling them to take corrective action in a timely manner or letting them make better decisions based on true data. The app’s powerful dashboards let managers stay up to date with key metrics, enabling businesses to view current revenue, revenue at risk, trends and demand vs. supply gaps. at their fingertips. The app also optimizes workflows to make it incredibly easy to run a monetization business remotely, or on the go.
Commenting on the app launch, Kavita Shenoy, Founder & CEO, Voiro, said, “With remote working becoming the order of the day, having revenue information tailored to your team’s goals an app away is a game changer for ad sales teams. No more scrolling through emails or switching between platforms to understand how your sales numbers are looking between what is booked and delivered. Also, execs now have full context on what deals they are approving and can easily approve on the go.”
Managing revenue for a large advertising business is not a trivial problem, but is one that has not been well-solved to date. Irrespective of the kind of set up, large media businesses need a single revenue figure without the hassle of downloading delivery reports from each ad server, each SSP (supply-side partners) and any other downstream systems. Businesses that run their business in this way end up needing to take into account several different revenue models and metrics, different currencies and exchange rates. This is an expensive, time-consuming, and highly error-prone process, and one that holds these businesses back from scaling efficiently.
The Voiro mobile app gives businesses visibility by displaying this revenue in real time, across all streams of ad revenue (direct and programmatic). The app makes it convenient for users to gather information quickly and gain insights into business performance, allowing them to make data-driven decisions at lightning speed. In the short term, the app will be enhanced with a powerful notification engine to provide users with real time alerts on revenue information, revenue at risk, delivery, and current pacing, ensuring that their business is efficiently monetizing every last bit of content.