SleepX, the new age e-commerce brand from Sheela Foam Ltd. (makers of India’s leading mattress brand Sleepwell) announced the launch of their quilting range of mattresses and rolled out a campaign ‘Sleep like you’re on Holiday’.
To spread awareness, SleepX has also come up with a campaign on quilting, showcasing the technology and benefits. Quilting is the top layer of a mattress. The quilting adds thickness and softness to the top of the mattress, which helps keep the comfort layers below from shifting or moving out of place. It also improves the comfort and sleep experience apart from improving the look and feel of the mattress as it looks more premium and luxurious.
Quilting is the next big feature in mattresses and a very important feature for consumers to consider before purchase. The campaign will comprise a product film which explains the technology behind quilting and its benefits.
Commenting on the launch, Sumit Sehgal, Business Head, Sheela Foam Ltd. said, “We have constantly worked towards offering the best products and quilting goes one notch further to offer an enhanced experience of good sleep. With the new feature of ‘Quilting’ in our range we hope that consumers will consider the useful benefits of quilting to help them sleep better.”