Editorial Team

Working round the clock on its mission to safeguard the country’s youth, Super Smelly, India’s first and only 100% toxin-free personal care brand for Gen Z, has launched India’s first Made Safe certified hand sanitizer. The brand’s latest innovation is a WHO-approved formula that contains 80% Alcohol combined with the natural goodness of Neem and Aloe Vera extracts. While the market is already flooded with sanitizers and hand rubs, the need for toxin-free products in the COVID protection category is still sustained.

The rinse-free, non-sticky germ-killer has been certified ‘Toxin-Free’, ‘Made Safe’, ‘Cruelty-Free’ and ‘Vegan’ by Safe Cosmetics Australia and contains no parabens, triclosan,  phthalates or other harmful chemicals. While killing disease-causing germs and microbes, the hand rub also moisturizes the skin leaving behind soft hands.

Speaking on the launch, Ms. Dipali Mathur Dayal and Mr. Milan Sharma, the Co-Founders of Super Smelly, said, “Maintaining impeccable health and hygiene is crucial – especially in today’s scenario. According to health experts, staying safe from infections involves social distancing, covering your mouth while coughing, and washing your hands regularly. Since we all are on the move constantly, washing hands multiple times a day might not be possible. It is for this reason that we have launched a highly-effective alcohol-based hand rub. This new sanitizer is hard on the germs yet gentle on the hands”.

The Super Smelly sanitizer is available in 200 ml pack just for Rs. 100/-

Recently, the sales of hygiene products have surged exponentially and have led to a shortage across online and offline stores. The launch of toxin-free hand sanitizers by Super Smelly is an endeavor to fill the gap while ensuring that no one is out of hygiene products when it is the need of the hour.

To bridge a considerable gap in the market, Super Smelly is taking significant steps towards ensuring the safety of the country’s young adults with its toxin-free personal care products like deodorants, face washes, face packs, and lip balms. The brand had also raised an undisclosed amount from Singapore-based Lyte Investment Bank along and other angels. It plans to utilize the capital raised for marketing, research, and product testing to further expand the product portfolio.

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